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How to choose a site for joining beauty and health clubs?
With the rapid development of chain beauty salons, there are more and more beauty salons all over the country, and it is even more difficult to open a beauty salon that can attract a large number of customers. The operation of beauty salons needs customers, and the first thing closely related to customers is site selection. Bian Xiao suggested that beauty salon entrepreneurs consider the following three prime locations:

I. Commercial Street in Residential Area

The customers of commercial streets in residential areas are mainly nearby residents. The beauty salon here is for the convenience of nearby residents. This kind of beauty salons generally have low prices and frequent consumption, and customers pay attention to convenience when spending, and the requirements for products and services are not very high. Therefore, middle and low-grade beauty salons or small family-style beauty salons should be as close as possible to customers' living areas, such as Hutongkou and residential areas. And those commercial centers in border areas are often places where people should not stay for a long time, such as railways, highways, near stations and so on. And it is not suitable for opening a beauty salon.

Store location should not be too high, the first floor is the best. If the business district here has convenient transportation, dense crowds and obvious signs, you can also use higher floors.

2. A community similar to a beauty salon.

"Birds of a feather flock together, people are divided into groups", which also applies to the beauty industry. For consumers, the argument of consumers of the same nature is more convincing. Usually, customers who pursue high quality and enjoyment for beauty demand will choose to spend in beauty salons frequented by the city center. These beauty salons are not only professional but also have many shopping malls around them, so beauty and shopping can be taken into account; Moreover, many customers who don't often go to beauty salons tend to choose places with dense beauty salons. A large number of beauty salons show the huge market, have higher requirements for beauty technology and services, and their consumption is more secure.

A large number of facts have proved that for those beauty salons with different operating characteristics and different scales and grades, in order to attract more customers, it is the best choice to concentrate on a certain lot or block. So beauty salons should not be afraid of competition. The more peers, the more popular they are, and the better their performance will be. Of course, fierce competition is inevitable, which requires beauty salons to do their best to show their magical powers.

Third, pay attention to the selection of blocks suitable for shops.

Potential customers directly affect the choice of beauty salons' business locations, and all kinds of beauty salons have different characteristics and consumers.

Follow the principle of "passenger flow" or "capital flow". Opening a beauty salon in a bustling and crowded area often has a much higher chance of success than in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the products or services sold by beauty salon franchisees can meet the needs of consumers, they will have good performance.