Good prospects! E-commerce second-line B2B websites have broad development space!

According to the survey report of DCCI data center in internet society of china, B2B e-commerce transactions in China increased by more than 25% in 2007, and the transaction scale reached 1.25 trillion yuan. The report predicts that the scale of B2B e-commerce in China will continue to grow at a high speed in the next two years, reaching about 1.62 trillion yuan in 2008 and exceeding 2. 1 trillion yuan in 2009.

There are many factors contributing to the rapid growth of B2B in China. The deep involvement of large enterprises in the fields of energy, chemical industry, manufacturing and circulation is the core driving force for the substantial growth of their market scale. Other factors include social macro-environment, excellent B2B platform listing and financing, the overall improvement of domestic B2B platform service quality, the rapid growth of small and medium-sized enterprises, and the strengthening of corporate main network marketing awareness.

While small and medium-sized enterprises are developing rapidly and contributing to the national economy, there are also problems such as lack of talents, backward technology and equipment, and lack of financial support. With the increasingly fierce market competition environment, their ability to resist risks is getting weaker and weaker, and e-commerce can just give full play to the advantages of small and medium-sized enterprises and eliminate information asymmetry, so it will play an increasingly important role in the business trade of small and medium-sized enterprises. In 2007, the total number of small and medium-sized enterprises in China increased by more than 3 million over the previous year. The proportion of SMEs using third-party e-commerce platforms has increased from 28% in 2006 to 34%. B2B e-commerce of small and medium-sized enterprises in China still has great growth potential and is growing rapidly, but it still needs all parties involved in the market to continue to jointly promote market development.

At present, SMEs rely more on offline exhibitions and printed periodicals for promotion and marketing. With the advancement of informatization of small and medium-sized enterprises, the proportion of online marketing will become larger and larger. In 2007, the online marketing expenses of small and medium-sized enterprises accounted for 14.2% of their total marketing budget, an increase of nearly 4 percentage points over 2006. In all channels of online marketing, SMEs will choose the third-party B2B e-commerce platform to provide packaged IT information and business services. The online marketing expenses on the third-party B2B e-commerce platform will increase from 0.5% in 2002 to 7.9% in 2007, and it is predicted that this proportion will continue to increase in the next five years and will reach 1 1.8 in 2065+02.

According to DCCI forecast, by 2009, the transaction scale will nearly double, increasing by one trillion yuan. Such a huge space will certainly not be absorbed by only one or two giants. Similar to many other fields, the final market structure will be pyramid-shaped, with the annual turnover of 500 million as the first step of the dividing line, which will certainly include oligarchs such as Alibaba, global sources and HC. Second-tier websites are difficult to define, and there is no authoritative ranking. The data given by consulting companies are also different. However, if the turnover exceeds 50 million as the dividing line between the second and third lines, China Supply and Demand Network (gongqiu.com.cn) with a turnover of nearly 1 billion last year should belong to the second echelon in the domestic B2B field. Since April 2007, a traditional enterprise and private equity fund have injected capital into China Supply and Demand Network, and China Supply and Demand Network has a strong development momentum. Supply and demand treasure has also become another important B2B service after PayPal, Tenpay, business treasure, Netcom and Bank. The third and fourth grades, which are bounded by 5 million, together constitute the bottom of the whole market.

According to the analysis of e-commerce related people, this pattern will gradually take shape. Those who provide better and more reliable services, build strong sales teams and channels, and expand rapidly through capital operation will become strong in the future. The most important thing is strength and execution.