Baojun is an independent automobile brand founded by SAIC-GM-Wuling on 20 10. The original meaning of Baojun brand is "Jun", and Baojun is a favorite pony.
Brand guarantee:
1. Integrated innovation
SAIC-GM-Wuling fully integrates the superior resources in the east, and through digestion, absorption and joint development,
Continuously carry out technological innovation and management innovation, and gradually establish the independent research and development capability of passenger cars.
2. Strategic cooperation
SAIC-GM-Wuling actively established strategic partnerships with major suppliers, incorporated a large number of low-cost and high-value suppliers into GM's global procurement system, and adopted the mode of "synchronization of management and support" for suppliers, maximizing the advantages of both parties and effectively supporting the "low-cost, high-value" business model of enterprises.
3. Leading manufacturing industry
SAIC-GM-Wuling owns five manufacturing plants, namely Liuzhou East-West Vehicle Factory, Engine Factory, Qingdao Vehicle Factory and Qingdao Engine Factory. SAIC-GM-Wuling has built a set of manufacturing system with local innovation characteristics and international advanced level by introducing GM global manufacturing system and combining its own decades of experience in building cars, thus creating a "low-cost, high-value" lean production model.
4. Customer orientation
SAIC-GM-Wuling focuses on establishing long-term and stable strategic partnerships with dealers and service providers, and strives to build a channel system with international service standards to make users feel friendly in the passenger car field. Through the innovation of channel management, we will establish a "heart relationship" with dealers, build a brand-new distribution network of Baojun 4S stores, upgrade the brand experience in an all-round way, and create value for customers!