1. First of all, whether online or offline, the title is the first part that people notice. It is necessary to highlight product characteristics and brand characteristics and attract attention to the information core.

2. Secondly, briefly explain the characteristics, efficacy, usage and precautions of the product, so that consumers can quickly understand the product and make clear their needs.

3. Finally, for online marketing, we should fully indicate the preferential policies such as price and promotion activities, while offline publicity should also pay attention not to mislead consumers by false prices and exaggerating efficacy.