Copywriting is to express the established creative strategy in words. Copywriting is different from designers' expression through pictures or other means, and it is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on. (from Baidu Encyclopedia)

What is copywriting?

How to write a good product copy

A good product operation or content operation, when creating a copy, is based on a certain methodology for orderly divergence, rather than aimlessly spreading out of thin air. Therefore, if you want to write a touching copy, the most important thing is to master the core methods behind it.

If you want to write a touching copy, you can think logically from the following aspects: decomposing product attributes, analyzing target users, analyzing usage scenarios, analyzing competitors, and how to highlight features.

Types of copywriting

Ten axioms of copywriting

Every time I want to write a copy, I feel that I have no clue. Always think of one thing to write, and often don't know how to think logically. Now you can write a mobile copy according to the framework.