First of all, the efficacy of yew has been recognized by consumers. The reporter visited the major flower markets in Beijing and saw that many markets have booths specializing in yew. Despite its ugly appearance, Taxus chinensis has been awarded the title of healthy tree, natural oxygen bar and natural health care products for human respiratory system, so its sales volume is very considerable, and even some consumers have a special liking for it.
At a booth specializing in yew in Beijing Dongfeng International Flower Market, the sales staff told reporters that many people took a fancy to the function of purifying air and releasing oxygen, and bought it back with the psychology of giving it a try. As a result, they found that it did have a certain effect, so they bought it again, so there were many repeat customers. In the interview, the reporter met a Mr. Wang, who told the reporter that he had bought several pots of yew in the office before and felt that the air had become fresh; After smoking in the house, the smoke can be driven away quickly. This time he mainly buys for the company: I will put a pot of yew on each desk.
Now the function of yew has been recognized by some consumers, but can its price be accepted by consumers? The price of a pot of yew ranges from one-year-old seedlings to more than ten-year-old seedlings, from ordinary potted plants to fine potted plants, ranging from several hundred yuan to tens of thousands of yuan. Compared with other flowers, the price of Taxus chinensis is medium and high, but it is still worth the money relative to its value.
Now Red Taxus Company specializes in Red Bean brand Taxus, and has opened seven chain stores in Beijing, with monthly sales of several hundred thousand yuan. The consumption groups of Taxus are mainly government agencies and enterprises, and household consumption accounts for a minority. Most wage earners are still reluctant to spend money. Although the role of yew is recognized, most people give up after hearing the price.
When the reporter asked if yew would be affordable to ordinary consumers, she shook her head again and again: yew, unlike other flowers, is a woody plant and grows very slowly. It takes several years from seedling to finished product. In addition, the cultivation environment is very demanding, and it can only be shipped to Beijing for sale after it grows into a finished product in the country of origin, so the price is naturally high. From the price point of view, Taxus chinensis is a high-grade product, but the packaging and dressing are difficult to match its value: the integrated teapot and cultivation substrate are also native.
This rustic appearance makes it difficult for Taxus chinensis to stand out among the flower products that win by packaging today. In this regard, Wang Xike, deputy general manager of Hodo Group Co.,Ltd. Co., Ltd., a large domestic enterprise that produces yew, explained the difficulty: because yew requires higher cultivation environment, compared with other containers, teapot has the advantages of air permeability, water retention and fertilizer retention, which is very suitable for its growth. But after leaving the mother soil for 24 hours, the inside of the plant is easy to be damaged, which greatly reduces the survival rate, so it must be cultivated in the soil at present.