With the continuous improvement of social economy, consumers' consumption standards are constantly awakening, and the requirements for diet are no longer satisfied with the simple demand of "full stomach", but pay more attention to the immersive experience of "scene". Especially with the emergence of the consumer army after 90 s and 00 s, the demand for "scenes" is unprecedented.

"Healthy noodles under study" is the market positioning of Hefu noodles. Therefore, the decoration style of Hefulao noodles has fully integrated China's design aesthetics, such as wooden tables and chairs, wooden tableware, bookshelves and red lanterns. Every detail is full of "Chinese style".

For consumers, it is not so much a noodle shop as a study where they can eat. This unique "scene" subverts consumers' impression of traditional noodle restaurants, satisfies the curiosity of the younger generation of consumers, and successfully brings Hefu noodles into consumers' vision and hearts.

But this is not enough. If a brand wants to establish a bond with consumers, it must have eye-catching design and "scene-oriented" service. At this point, Hefulao Noodles, as a cultural fast food brand in China, innovatively put forward the concept of "slow fast food".