As a service person, when you meet a customer for the first time, you must leave a good impression on the customer, make the customer feel comfortable and gain the trust of the customer. The premise of sales is "trust".
First, the effect of guiding customers to the last project.
For example, if the customer is satisfied with the operation of a project, he constantly asks himself, where are the points of satisfaction and dissatisfaction, whether the customer knows the effect of operating the product and the principle of the instrument, and constantly analyzes the reasons.
Second, shape corporate culture.
Corporate culture is the soul of a company and the condition for its survival. Corporate culture is very important in promoting large orders. Customers spend a lot of money on projects, not buying personal feelings, but trusting the company. Secondly, the company's products, service personnel and technical methods are packaged with "God-making Culture". , strict assessment and promotion mechanism every month.
Third, the concept of washing
First of all, we know how to analyze whether customers lack consumption concept or social concept, such as lack of consumption concept, constantly sharing stories with customers, how other customers consume, and what kind of customer groups we serve. It is best to share stories with customers at the same frequency, such as lack of social outlook, telling stories about the changes of the times, celebrity effect and social development.
Fourth, the direction of the company's overall project.
For example, the face is divided into three sections: maintenance ~ daily care (facial basic hydration), improvement ~ reverse growth, anti-aging (high-tech instruments), and change ~ vertical bar to see the effect (micro-integration).
For example, the body is divided into two parts, health preservation (in-store health care project) and body management (body shaping and weight loss).
Fifth, find the immediate needs.
The problems that customers want to solve at the moment are divided into implicit demand and explicit demand. Explicit demand is an obvious problem, and it is also the problem they want to solve most at the moment. Implicit demand needs our constant guidance, in-depth analysis and excavation, and implicit demand needs our constant check with customers.
In view of the above five dimensions, we need to analyze the customer's current lack of a certain dimension and communicate.
In fact, sales are not as difficult as we thought, and it takes time and experience to accumulate. Sales is "passionate language+appeal+clear expression+logical thinking", that's all.