Breakfast shops are located in different locations and face different customer groups. Where the breakfast shop is opened, where it is opened, largely determines whether the business is booming, and the choice of shop location for different breakfast items is also very different.

Traffic points

Features: Street stalls with large passenger flow are the most suitable choice.

Morning is the busiest time for traffic. Bus stations, railway stations and other traffic points are the places where people gather the most in the morning, with a large passenger flow. If this location is convenient and the relevant departments allow, street stalls are the most suitable choice. Not only low cost, but also flexible business. You can decide whether to stand out according to the weather.

Markets, residential areas

Features: Fixed customers aim at the consumption potential of the elderly.

Open a breakfast shop in the community, especially in the elderly community, where there are more elderly people. Although the old people's ability to eat breakfast is not strong, as long as they eat safely, they spread information quickly. Moreover, the consumption group of the elderly will become larger and larger, with stable income, and it is a group with great consumption potential. It may not be easy for the elderly to consume without knowing the situation, but as long as they are cheap and good, the elderly in need will still consume.

Theoretically, business will be better in residential areas with more young people, but there is one problem that has to be considered-many young people have a bad habit of skipping breakfast. Therefore, when choosing to open a breakfast shop in this community, we should do a good job in the early stage of publicity and try our best to cultivate customer demand.

Campus periphery

Features: the high rent has the influence of holidays, which is suitable for car stalls and should be unique.

The problem that needs to be considered in the site selection around the school is that the rent of the nearby houses will be quite high, and the business will be greatly affected during the winter and summer vacations. Instead of renting a storefront, it is better to run it in the form of a car stall, and you can run it elsewhere when you meet holidays. In addition, although the business of breakfast shops around the campus will be booming, the competitive pressure will be even greater. Students are generally curious and picky about the taste and variety of breakfast. Therefore, operating breakfast shops around the campus should be as distinctive as possible.

In addition to these conventional locations, the location of breakfast shops can also be considered near office buildings and commercial areas. Office workers don't have enough time to eat breakfast, and the requirements for breakfast are not very high. Portable breakfast will be more popular in these places. Because these office workers are often in a hurry, complicated breakfast packaging will be more troublesome.

Second, management doorways

Location determines passenger flow and purchasing power, and convenience and time saving are the first principles.

Although the breakfast shop is a small business, it is essential to conduct necessary pre-market research and planning, otherwise the success rate of opening the shop will be reduced.

Guo Xiaoling, Chairman of the Advisory Service Committee of Jilin Restaurant Cooking Association, first talked about the site selection. The location of the breakfast shop is very important. To a certain extent, the address determines the number of passengers in the restaurant, the purchasing power and consumption structure of customers, and also determines the attraction and competitiveness of the restaurant to potential customers. If the location is right, the restaurant will have an advantage, attract a large number of customers, and the business will naturally be good. The first principle of address selection should be to facilitate customers. From the perspective of saving customers' purchase time and transportation costs, we can meet customers' needs to the maximum extent. Otherwise, it will lose the trust and support of customers, and the restaurant will lose its foundation of existence.

The magic weapon to run a breakfast shop also lies in the taste, hygiene, price and service quality of the dishes. Only by having a unique taste and eating well can we attract customers. Ensure that the ingredients are fresh and the price is reasonable. Intimate service is an essential quality for service personnel. Good service, even if the price of the goods provided is slightly higher, the customer is willing to pay tribute again because he has obtained satisfactory added value.

Third, you have to "drink" as soon as the breakfast shop opens.

It is not only the opening of big stores that needs publicity, but also breakfast shops can publicize that "the smell of wine is also afraid of the deep alley."

At the beginning of its opening, the breakfast shop can send some leaflets to the residents in the community, which are printed with the special dishes and some promotional pictures of the breakfast shop, as well as the text introduction that eating breakfast is good for health. Customers can get some discounts and concessions during the opening period. For example, send a bowl of porridge or soybean milk to spend 10 yuan or 15 yuan, and you can also send a dish of miscellaneous vegetables. The method is flexible, and operators can decide according to their own strength.

For the shortage of manpower, hourly workers and hourly workers can be employed, and hourly workers can be employed during busy hours, which can reduce expenses and control costs compared with full-time work.

Fourth, there is no need to be greedy for breakfast varieties.

It's better to be a capable boss.

In fact, there are many details about opening a breakfast shop, and only the small boss who has stepped into this business knows some business tips.

In a breakfast shop with a large number of regular customers near the community or market, the variety of food can be as rich as possible. However, we should also consider the size and number of breakfast shops. If the breakfast shop is in the form of a street stall or near an office building, there is no need to have too many patterns. First, I'm too busy. Second, most mobile customers are packaged, so it is best to give priority to steamed stuffed buns, tea eggs and soybean milk. If you can make soy milk yourself, the profit will be higher. If there are no conditions, it is necessary to purchase goods wholesale, because there are still some fast-moving consumer goods that the public needs, otherwise it will affect the overall operation.

I talked about various management methods, but the constant core is the hygiene and taste of food. Needless to say, hygiene, taste will attract more guests by craftsmanship, secret system or unique recipe. If the boss has his own skills, he will save a lot of money.

V. Pricing knowledge

Pricing depends on the environment, and the main, non-staple food and food codes are flexibly matched.

Pricing is the most sensitive factor in the process of catering marketing, which directly affects customers' acceptance and demand for catering products, so does breakfast shops.

For traditional breakfast, such as pasta and porridge, reference pricing method should be adopted. According to the field investigation, the price should be at the price that most customers are accustomed to, and then attract customers through unique flavor, excellent service and environment. For general drinks and fried products, the main cost pricing method is adopted, because the cost of such products is low, but the labor cost is relatively high, and the pricing can be adjusted appropriately according to the market situation.