On August 1 2065438, Yao Ming attended the signing press conference of Tomson Bianjian in Shanghai, and officially became the first brand spokesperson in the field of non-direct sales of nutrition and health food in China.

As one of the most valuable stars in the world, Yao Ming is extremely strict in brand endorsement, while Team Yao has a set of mature and harsh brand inspection standards.

Actually, Yao Ming is no stranger to dietary supplements. Because Yao Ming is well-known in the United States, I know that this industry is based on preventive medicine and modern biotechnology, and Tomson Bianjian's brand concept of "from all over the world, a healthy family" has also been recognized by Yao Ming. Since then, after the "Yao Team" conducted due diligence on Tomson Bianjian, this perfect "marriage" began.

Yao Ming said:

When endorsing, the first thing to consider is to know something about this enterprise, including its products and corporate culture, and see if their corporate culture is consistent with my philosophy. I chose to speak for Tomson Bianjian this time, and I also did a lot of preliminary work. Our "Yao Team" specially visited the manufacturers, and I personally tried the products.

There are two words from the manufacturer that touched me very much: how you treat your body, your body will treat you. As an athlete, I have a deep understanding of this sentence

Yao Ming endorsed health care products and cited lawsuits.

20 14, a Beijing citizen sued Yao Ming, the seller and spokesperson, because he found that the fish oil purchased by Tomson Bianjian was "invalid".

Sina blogger Hao Tianxi suggested that Yao Ming's endorsement was worrying; Tomson Bianjian is a nutritious and healthy food, which belongs to "high risk" products. If something goes wrong, Yao Ming's personal image will be greatly reduced.

He Bing, a blogger, posted a blog post about Yao Ming's endorsement, questioning whether Yao Ming's endorsement was his own meaning. Sun Peng published a blog post entitled "Yao Ming's endorsement of health care products was fooled", while Qingqingzijiao reminded Yao Ming with the title "Yao Ming, please cherish the hard-won good image".

Mr. Feng bought Tomson Bianjian Fish Oil Soft Capsule at Beijing People's Sunshine Pharmacy for 88.2 yuan. At the time of purchase, the pharmacy sales staff said that the product has therapeutic effect on people with three highs and cardiovascular and cerebrovascular diseases. "The spokesperson is Yao Ming. I like him very much. I bought it from him." After eating it, Feng Changshun felt that the product was not worthy of the name and was suspected of false propaganda to deceive consumers.

Refer to the above content: Northern Network-Daily News Interview Yao Ming: I didn't know the importance of health until I was 30 years old.

Reference to the above content: Zhongxin. Com- endorsement fish oil "has no effect". Why is Yao Ming's celebrity endorsement repeatedly questioned?