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Introduction process and speech of mattress sales
Familiarity with product information and understanding the advantages and disadvantages of products are the qualities that every shopping guide must have, and then many shopping guides don't know how to push these advantages out. Let's briefly introduce the skills needed in the process of shopping guide with cases. The following is what I arranged for you, I hope it will be useful to you.

1: When introducing the mattress, the shopping guide must crouch beside the bed and say: Our mattress fabric is Belgian imported constant temperature cloth, also called lycra fabric, which is characterized by antistatic property, good air permeability, moisture absorption and perspiration, and antibacterial and mite removal. Please feel it. At this time, customers must feel the fabric of the mattress. Many high-end underwear in the shopping mall are from lycra fabric.

YSMS, the contact surface between the mattress and the human body is wavy, in order to fit the human body better. The mattress is divided into two layers, and the weight of the person lying on the mattress can be dispersed in all directions through the first layer of material, thus reducing the regional pressure of the human body. When introducing professional knowledge, we must slow down, emphasize our tone of voice at the right time, and sometimes pause appropriately, because we are all talking about professional terms. If we speak quickly, our customers can't keep up with their ideas and understand them. Even if we understand them, we won't be too impressed.

The first mattress contains 3 cm thick natural latex. Latex mattress is a popular product in the world at present. The raw material of latex is a kind of white natural latex juice collected from natural rubber trees in Malaysia. Each rubber tree only produces 30CC of rubber juice every day, which is made into natural latex through special processing. It has the following characteristics. According to the actual situation, the following latex names have 2-3 selling points, mainly 1, 3 and 6.

1, super high elasticity:

The super-high elasticity and fit of natural latex can make latex mattresses adapt to people with different weights, naturally adapt to any posture of sleepers, and the fit with the body can reach 95%, while the fit with the body of ordinary mattresses can only reach 60-75%. Natural latex can also improve backache and insomnia caused by sleep.

2, orthopedic function:

The contact area between latex mattress and human body is 3-5 times that of ordinary mattress, which can evenly disperse the bearing capacity of human body weight, automatically adjust bad sleeping posture to relax and recover the spine, and has orthopedic function.

3. Breathable bacteria:

Latex has a special molecular structure, good comfort, air permeability, mildew resistance, dust mite prevention, and inhibition of bacteria and parasites. The open latex porous air bag structure has 250,000 interconnected air holes per cubic inch, so that air can circulate freely in the mattress, which can dispel the hot air and sweat generated by the contact between the skin and the mattress during sleep and keep the body comfortable and dry during sleep. Therefore, sleeping on latex mattresses in summer will be much cooler than ordinary mattresses, and there will be no sultry and irritable phenomenon of sleeping on mattresses.

4, ultra quiet:

Pure natural latex can absorb the noise and vibration caused by turning over during sleep, so that sleeping partners will not be disturbed during sleep, and can effectively reduce the number of turning over, so that you can sleep more stably and sweetly.

Step 5 be independent and comfortable

Every inch of latex is designed according to the human body structure: the head accounts for 8% of the body weight, the chest accounts for 33% of the body weight, and the buttocks account for 44% of the body weight, which conforms to the ergonomic principle and ensures the reasonable dispersion of the body weight.

6. Electronic version-Biology:

Latex is made of natural rubber juice, which can effectively prevent the formation of magnetic field and achieve complete insulation and antistatic. 100% natural latex has the characteristics of comfort, naturalness and gentleness, contains no chemical components, and will not produce adverse chemical reactions when contacting with skin. It is high-tech and natural and environmentally friendly, thus ensuring health and comfort, allowing you to experience Eskimo and return to natural sleep.

Shopping guide: Because latex has many functions, a latex mattress with a thickness of 18 cm on the market needs 20,000-30,000 yuan to shape the value of latex mattress.

Buying a mattress is not as expensive as possible. You can't measure it by price. The most important thing is to experience it yourself and choose the product that suits you. You lie on the mattress and experience it. Let me tell you some key points in choosing a mattress. It doesn't matter whether you buy it or not. We speak from the customer's point of view and choose products for her, instead of fooling her into buying the most expensive products.

When the couple are alone, let the woman try to lie down first, and it is best to take off her coat when trying to lie down. When introducing the 258 mattress, the customer must lie down for inspection. Otherwise, customers will not be able to experience the comfort of the mattress, which is not conducive to showing a perfect introduction process. After lying flat, the customer asked in a guiding way, "Do you think the mattress fits your body? Customers will say it doesn't matter, or it may be because people's backs are flat and the mattress will fit the body very well.

However, when people sleep, sometimes they lie flat and sometimes they lie on their side. You have to lie on your side to fully feel the support of the mattress to the body, guide customers to lie on their side, and facilitate the introduction of the concept of sleep. There must be * * * when introducing, and there must be appropriate body movements. When people lie on their side, the curves of hips, shoulders and waist fluctuate greatly, which is the best way to test the fit between mattress and body. You can relax and feel the fit between the mattress and your body. On key issues, we must be sure. We mainly look at the waist. We stood up, put our fingers together, bent the back of our hands upward, and slowly inserted them into the customer's waist. We asked our customers, "Do you feel this way? Clients usually say you feel it. Yes, it proves that this mattress is more suitable for you, because it fits your figure very well. When I put my hand on your waist, you will obviously feel uncomfortable.

If the mattress is too soft, the whole body will droop when you lie on it, and you won't feel your hands on your waist. Bending the spine for a long time will cause oppression to the internal organs. After a long time, it will cause cervical spondylosis and lumbar disc herniation, which is also bad for the body. This mattress doesn't suit you.

At this time, we stood up, pressed the mattress with one hand and said, how do you feel now? Is your waist empty? Customers will say it is empty or a little empty. If you want to sleep on a mattress that is too hard, this is the effect. People lying on it only bear the weight of the head, back, hips and legs, and other parts of the body are not fully and effectively supported. In fact, the spine is in a stiff and tense state, and the next day, the back will be sore and the body will not be completely relaxed. Use the knowledge of professional sleep consultants to choose mattresses for customers, and customers trust experts.

Especially now, many young people have cervical spondylosis, that is, they often surf the Internet during the day and don't have a good rest at night. Therefore, it is said that "a good mattress is not bad for sleeping, and a bad mattress is not bad for sleeping." Besides, there is a lot of work pressure now, and poor sleep will affect your work status and mood. They only have a good rest at night, and they will have plenty of energy to work the next day. Everything will be fine after a good sleep. Fear marketing magnifies the painful effect of using mattresses that are too soft or too hard, and reminds customers of the serious consequences of using mattresses that are not suitable for them.

Another feature of our mattress is the five-zone design, and the elasticity of each zone is accurately calculated according to the weight of each part of the body. As we all know, a person's body has a natural curve, and the weight of each part varies greatly. If you lie on the same elastic mattress, some parts of your body can't be fully supported, especially your waist and neck, and you can't relax when you sleep.

The biggest feature of the five-zone mattress is that it is divided into five zones according to the different spring hardness. Hips are the heaviest, and this area is designed with the greatest elasticity, middle waist and legs, and high elasticity, while the head and feet are the lightest, and hard springs are used, so that all parts of the body can be strongly supported, thus obtaining healthy and comfortable sleep. When talking about each area, compare with your hands and let customers know how to divide the five areas.

Its springs are different from ordinary mattresses. Ordinary mattresses are fine steel interlocking springs, and the springs are connected by steel wires. This one uses independent pocket springs, and there is a bag outside each spring. There is no connection between springs, mainly by the connection between bags. When talking about springs, you should also have gestures to describe the biggest characteristics of ordinary springs and independent pocket springs, which can reduce noise and vibration. When sleeping, tossing and turning between two people does not affect each other.

So you lie still and I'll show you the effect of non-interference. When the customer lies on the other side of the mattress, his legs kneel 30cm inward from the extended part of the mattress, facing the waist of the customer, and his hands move up and down in a flying shape. The intensity of leg movement is small, and the amplitude of hand movement is large, so that customers can see our strenuous exercise and feel the effect of non-interference. Because there is a steel wire sticking out from the mattress, it must not be pressed, otherwise it will affect the effect of non-interference. Will it make any difference if I move so much?

At this time, some customers said no, and said that if there were or a little shopping guide said, because the fabric and latex of this mattress are integrated, you will feel a little touched. Usually we turn over when we sleep, and you can't feel the movement at all. If you try to change the mattress, it will not have this function. Immediately let the customer lie on the mattress of 359, mainly pressing the sideline. We will move hard according to the above actions, and customers will feel that the whole bed is moving.

The shopping guide said: The key point is that men and women have different constitutions and different requirements for mattresses. Men fall asleep in bed, but women are different. The older you get, the higher the requirements for sleeping environment and mattress. You see, some women have good complexion and temperament. Does not necessarily mean that her living environment is superior. First of all, the quality of sleep is good. Now we are under great pressure to go to work. If we don't sleep well for a day, the direct impact is the dark circles around our eyes. If we don't sleep well for more than ten days, our skin color will be dark yellow. Long-term poor sleep will also affect endocrine, face spots, acne, women's skin color is not good. It can't be changed by hundreds or thousands of cosmetics. Cosmetics can only cure the symptoms, not the root cause. To improve themselves from their sleep habits, women should be better to themselves.

Fear marketing: expand the unfavorable factors of poor sleep and increase the painful effect. Beauty marketing: Every woman loves beauty and wants to be young and beautiful forever, especially middle-aged women. They don't want the consequences of poor sleep to appear on themselves.

People's sleep is divided into three stages: the first stage is shallow sleep, and they fall asleep when they lie in bed with their eyes closed; The second stage is moderate sleep, and they can wake up at any time when they are already asleep; The third stage is deep sleep. They have fallen asleep and never wake up. People of different ages can have a good rest after 3-5 hours of deep sleep, but there are many factors that make people unable to have a good rest, such as noise, lighting and work pressure in the car. You can't get 3-5 hours of deep sleep, which is why many people feel very tired every day. If you use this mattress of YSMS, you can reduce the number of turns every night and increase the deep sleep 1-2 hours. Sleeping for four hours is equivalent to sleeping for six hours.

It will take us at least ten years to decorate our new home and buy a bed. If you want to choose this mattress, it may cost 2-3 thousand yuan more than other mattresses, with an average of less than one yuan a day. You can sleep in blocks, so you can look good and sleep well. Do you think it's particularly worthwhile? This mattress fits your bed, otherwise you will regret it.

When a woman wants to buy it, when a man hesitates, the shopping guide can say: Sir, for the sake of your wife's youth and beauty, you must choose this mattress, which is also the embodiment of love. The subtext is; If you don't choose this mattress, you don't love your wife. Choosing a mattress is as important as choosing a bed.

We cannot change people's habits, but we can change people's thinking. As long as customers realize the importance of sleep, they will take action. There is no best product, only the most suitable product. Customers don't care what you sell, only what they need. Change yourself, improve yourself, break through yourself and surpass yourself until you succeed.