Platinum liquor, namely Maotai Platinum Liquor, is the general name of "Platinum" brand series liquor of Maotai Group. Platinum wine is the core brand of Maotai Group, which is positioned as Chinese ceremonial wine, cultural wine and artistic wine, including platinum liquor series, platinum health wine series, platinum red wine series and platinum cultural and artistic wine series.
On June 29th, 2065438+0/KLOC-0, Platinum Wine donated 600,000 yuan to Satellite Primary School in Xitou Town, renhuai city, Guizhou Province, and all the money was used to build a comprehensive building of Satellite Primary School. 165438+1October16, platinum wine (liquor series and health wine series) won the award certificate of "National Quality Inspection Stable Qualified Product" issued by China Quality Inspection Association.
1, product honor
Platinum wine has successively won many honors such as "Top Ten Potential New Products of China Wine Industry", "Innovative Competitive Brand of China Wine Industry", "National New High-end Brand of China Wine Industry", "Stable Qualified Product of National Quality Inspection", "Top Ten New High-end Brands of China Wine Industry" and "Top Ten High-quality Brands of China Wine Industry", and was selected as the licensed product of China 20 10 Shanghai World Expo.
2. Brand positioning
Platinum wine is another core brand of Maotai Group, which is positioned as business wine, etiquette wine, cultural wine and artistic wine. Its products include three series: white gold maotai-flavor liquor, white gold maotai-flavor health wine and white gold wine, and the prices range from 100, more than 200, more than 300, more than 500 and more than 600 to 1000, which meets the different needs of consumers.
Refer to the above content: Baidu Encyclopedia-Platinum Wine