1) uneasy years
From 65438 to 0984, after Deng Xiaoping's first southern tour, "going to sea" became a popular word in China. This year, Huai has been a driver in Guangzhou Nanyang Electric Appliance Factory for 14 years. The driver of that era was a well-paid and respected hot job, but because of his inner agitation, he began a process of saying "go, go, do it". That year, Huai was 32 years old, four years earlier than the establishment of the sun god. "The driver is just my profession, but it doesn't represent my ability." Many years later, when people saw Huai jump into the business sea as a driver from another angle, he answered this question.
2) The sun rises
Huai took a nutritional supplement specially developed by Guangdong Sports Hospital for athletes to adjust their body balance, and joined the business world with confidence, but he ran into a wall everywhere. The pharmaceutical company refused to cooperate with the project and refused to sell its products. In desperation, he raised the flag to recruit soldiers and started his own business. Huai met with Dongguan Town Government, which appreciated itself and was optimistic about the projects and enterprise prospects initiated by Huai. Dongguan Town Government took out the works mortgaged by Baoshan Hotel, the biggest asset of the town government, and borrowed 50,000 yuan from the bank to set up Dongguan Health Products Factory, which is the predecessor of the group. During the period of 1988, Huai took oral liquid "Biological Health Care" to participate in the selection of Olympic nutritional supplements organized by the Science and Education Department of the State Sports Commission, and obtained the production license of sports beverage nutritional supplements of the China delegation of the 24th Olympic Games in an unknown name. Since then, Taiyangshen Oral Liquid has been designated as a nutritional supplement for athletes by the China Sports Delegation for three consecutive Olympic Games. Since then, the sun god has also used this small oral liquid to shine. Huai led his team to "distribute points along the river, blossom in the center, extend in all directions, and take areas from point to area". Except Tibet and Taiwan Province Province, Sun God products have spread all over the country, and 65,438+07 branches have been set up in major central cities. In just a few years, a huge marketing network system has been established, and Sun God has spread all over the country. 1988, Sun Shen achieved sales of 4.3 million,198942 million, 1990 entered the billion mark, and sales reached 240 million,1991850 million,1990.
3) Take the lead in introducing CIS system.
Standardized enterprises should have a unified culture and logo, and forward-looking Huai has such awareness and determination. When the products produced are well-known in the market, Huaihan Xinli stands out, risks its performance and goes all out to integrate the brand. 1990, Sun God Group took the lead in introducing the CIS system (enterprise identification system) into enterprises in China, and established the "Sun God" symbol of the trinity of enterprises, trademarks and products, unifying the visual, auditory and behavioral systems of enterprises and standardizing the external identification of enterprises. Therefore, Huai invested many times in shooting and putting on TV advertisements, making the melody of "When the sun rises, our love will never change" become the memory of an era. The standardized CIS system promotes the development of enterprises and drives the sales to rise linearly. Until now, the CIS system of Helios is still a classic case of many brands and marketing disciplines.
4) Guangzhou Sun God Football Club
Huai likes football and is good at integrating resources. 199365438+1October 18, Sun God and Guangzhou Football Association established Guangzhou Sun God Football Club, the first football club in China. Since then, China football has entered the professional era. Peng Weiguo and Hu Zhijun of Guangzhou Sun God Football Club are both representatives of A-level players. Today, Guangzhou Sun God Football Club is still regarded by many fans as the authentic representative of Guangzhou local football and the direct biography of South Guangdong football.
5) listing storm
1995 19 February 19, Sun Shen group, as a manufacturer of health drugs and health foods in Chinese mainland, took the lead in listing on the Hong Kong Stock Exchange. Huai hopes to raise social funds, establish scientific research bases, production bases and training bases, solve the sales and production of physical products with better hardware and scientific research, and expand enterprises. Unforeseen weather, insider trading of the chief financial officer and the intervention of the CSRC made Huai pay a heavy price for improper employment. The sun god kept accepting investigations, hearings and court sessions, and it took him eight years to prove his innocence. However, with the passage of time, enterprises missed the opportunity of development.
6) Coca-Cola infringement lawsuit
From 65438 to 0999, the TV commercial song of the Sprite product "True Me" of Coca-Cola Company is very similar to the corporate song "When the Sun Rises" of Helios Company. The following year, Guangdong Sun God Group filed a lawsuit in Beijing Higher People's Court, demanding that Coca-Cola Company stop the infringement. In 2004, Sun God Group won the case, Coca-Cola Company compensated 500,000 yuan, Huai Hanxin left a symbolic sum of 1 yuan, and the rest was donated to Guangzhou Intellectual Property Law Society.
7) March into direct selling
After the hardships of starting a business, the joy of glory, the baptism of setbacks and the desire to create more glory, Huai has been confidently moving towards the market that encourages competition. In 2004, Sun God, as a "dark horse", was invited to attend the seminar on direct selling legislation in China, Xiamen. In 2007, Sun Shen's bid for direct selling enterprise was approved by People's Republic of China (PRC) and Ministry of Commerce, becoming the first 16 enterprise in China to obtain direct selling license. Wyhan's brand-new and unique strategic vision once again ushered in a new dawn for the sun god. As one of the business models of Sun God Group, direct selling has promoted the vitality of the whole enterprise, and Sun God has successfully entered the track of second venture development.
8) March towards modern health care.
After the listing storm, the sun god has been silent, and Huai is thinking and seeking new exploration. Wyhan spent ten years leading the sun god to prepare to start again. Enterprises should reorganize and adjust their property rights, systems and management mechanisms according to their business needs; Think and discuss how to jump out of the traditional health care industry and develop a more vital modern health care industry; Explore a variety of marketing models and their combinations. In 20 13, Sun God went through a quarter century, and the sales reached a record high in that year, ending with 2 billion yuan. Standing at a new historical node, inheriting for 25 years and moving towards a new future, Huai will join hands with his sun god to start a new journey of modern health care.