There are 13 night characteristic blocks like Financial Street in the Central Soviet Area. Every night, these blocks full of fireworks are colorful and lively. Night economy? It has become a new bright spot in the development of cultural tourism in our city.
In order to improve the consumption environment and release the consumption potential, our city attaches great importance to night economic development and strives to create multi-level consumption hotspots. In response to the impact of the epidemic, the Municipal Bureau of Culture and Tourism has successively formulated and promulgated a series of policies. At present, a total of 7 million yuan of cultural tourism coupons have been issued, which continues to be popular in the cultural tourism market. At the same time, actively implement measures to help market players solve problems and support the development of travel agencies. At present, seven travel agencies in our city have applied for a total of 480,000 yuan in tourism service quality deposit, which supports the development of tourist star-rated hotels and encourages night-time economic development by rewarding overnight travel.
? Regional characteristics+cultural elements? Is this our city? Night economy? One of the highlights. The Municipal Bureau of Cultural Tourism pays attention to cultural empowerment tourism, cultivates cultural tourism with night characteristics, guides counties (cities, districts) to design night cultural tourism consumption scenes and create themes in combination with local characteristics, develops consumption projects with unique IP value and aftertaste experience, and creates consumer brands with high recognition, strong sensitivity and good reputation.
As the first container and park theme in Longyan, the M7 Jiqu block of xinluo district Food City has an average daily attendance of over 4,000 people. Changting county? On both sides of a river? After the lighting belt and Wolong Academy were put into use, it further enriched the night tourism products such as the characteristic block of Diantou Street. Yongding County has built a digital cultural tourism project of "Tianya Yuemingdao", and built a variety of business projects such as Guofeng E-sports Challenge Zone, Jack Nifei Immersive Theater, Intangible Experience Zone and Washington Guofeng Theme B&B, which greatly enhanced the participation, interactivity and interest of the tour.
At the same time, on the basis of connecting scenic spots in counties (cities, districts), our city plans to launch seven fine cultural tourism routes, including Longyan Seven Scenery Tour and Baili Red Pilgrimage Tour, so that the independent scenic spots can be linked together. Continue to launch? Fu? A series of theme boutique routes such as culture, tide crossing, flower viewing, garden visit and graduation trip have won the favor of citizens and tourists. Red Gutian? Health Longyan? The brand effect is further highlighted; With what? The four seasons are like songs. Youlong Rock? This series of activities is guided by cities and counties. Free swimming? Fujian Longyan? A series of promotional activities in the cultural tourism market to create? There are activities in the month, and there are beautiful seasons? The propaganda pattern has promoted the sustained growth of economic consumption at night.
Light it? Night economy? Release new vitality. Our city has continuously increased policy incentives, especially the proportion of overnight travel incentives: 6,768,300 yuan for six policies of cultural tourism industry in 20 19, 5,786,500 yuan for six policies of cultural tourism industry in 2020 and 6,075,000 yuan for six policies of cultural tourism industry in 20021year. (Rong media reporter Luo Yuwen)