The advertising supervision and administration organ shall order ordinary food to stop publishing its health care function, and impose a fine of less than 3 times the illegal income, but the maximum amount shall not exceed 30,000 yuan. If there is no illegal income, a fine of less than 1 10,000 yuan shall be imposed. If a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses suffered by consumers according to their requirements. The amount of increased compensation is three times the price of goods purchased by consumers or the cost of receiving services. If the amount of increased compensation is less than that of 500 yuan, it shall be 500 yuan. Where there are other provisions in the law, those provisions shall prevail. A fine of more than one time and less than three times the advertising cost of the general food publicity and health care functional department. If the advertising expenses cannot be calculated or obviously low, a fine of not less than 100,000 yuan but not more than 200,000 yuan shall be imposed; If the circumstances are serious, a fine of three times or more and five times or less shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan may be imposed, the business license may be revoked, and the approval document for advertising review shall be revoked by the advertising review organ, and its application for advertising review shall not be accepted within one year.

Article 18 of the Advertising Law of People's Republic of China (PRC) shall not contain the following contents: (1) assertion or guarantee of efficacy and safety; (2) Involving the functions of disease prevention and treatment; (3) claiming or implying that the commodities advertised are necessary for health protection; (4) Compared with medicines and other health foods; (five) the use of advertising spokespersons for recommendation and proof; (6) Other contents prohibited by laws and administrative regulations. The advertisement of health food should clearly indicate that "this product cannot replace medicine". Nineteenth radio stations, television stations, audio-visual publishing units of newspapers and periodicals, and Internet information service providers shall not publish advertisements of medical treatment, medicines, medical devices and health food in disguised form by introducing health knowledge.

Is the promotion and health care function of ordinary food fraud?

It is not fraud to publicize the health care function of ordinary food. General food advertising promotes health care function, which is a description of its performance and function. According to the relevant laws and regulations, if the performance and function of the goods are inconsistent with the actual situation and have a substantial impact on the purchase behavior, they can be identified as false advertisements. The advertisement of ordinary food promotes the health care function, which is a false description of the performance and function of ordinary food itself, which is easy to cause misunderstanding by consumers and can be characterized as false advertisement.