The words targeted by advertising law are specific adjectives, such as "best" and "first", which can be judged by specific standards. At present, there is no obvious boundary and definition standard for "online celebrity food", that is, "What kind of food is online celebrity food?" The answer to this question is not specific enough. If one day the relevant departments provide regulations that only goods with sales volume and favorable rate can use the prefix of "network celebrity", then the advertising law should be considered.