Shenzhen Evening News trainee reporter Zheng Shuyi
Once, the phrase "soaking medlar in a thermos cup" was all the rage; Nowadays, eating health products has become a fashion standard for many young people to keep healthy. According to the Post-90s Health Report released by Speedway Research Institute, as of the end of 20 19, "post-90s" accounted for 25% of the consumers of health care products; The "post-90s" who have been eating health care products have reached 2 1.9%. Recently, a reporter interviewed a number of young people aged 18 to 35 at random in the street late at night, and 70% of them said they would buy health care products to maintain their health. So, are health products suitable for everyone? What should I pay attention to when buying health care products? In this regard, the reporter launched an investigation late at night.
Young people eating health care products can bring psychological comfort.
"Apply the most expensive mask, eat the most expensive health care products, order the cheapest takeaway, and stay up late the deepest." This popular online story vividly depicts the real life of many young people at present.
How do young people in Shenzhen view health care products? Late at night, the reporter learned that compared with the elderly, young people are more inclined to consider the efficacy of various health care products when buying them. They pay more attention to improving immunity, preventing hair loss and beautifying. "I usually have a lot of work and life pressure and have no time to exercise. Even when you are not working, you will stay up late. " Ms. Zhao, a "post-90 s" working in the high-tech park, told the reporter late at night: "For me personally, eating health care products is a ceremony. Although it doesn't feel very effective at present, it at least reminds me to pay attention to my health and not to stay up late. "
It is understood that this kind of "health preservation" is described as "punk health preservation" on the Internet, that is, it is maintained by health care products while overdrawing health. At about 1 in the morning, 28-year-old Ms. Wang ate six kinds of health granules and oral liquid before going to bed, including comprehensive vitamins, fish oil, grape seeds and collagen. "The intensity of work and lack of rest time will pose a potential threat to my body organs." She admitted to the late-night reporter, "Although I am young and well maintained, the publicity effect of the health care products I usually buy only gives me spiritual comfort."
The data shows that over 70% of "post-80s" and "post-90s" have health awareness.
From making tea with Lycium barbarum, "punk health" to eating capsules for exquisite health, many young people have ushered in their own health trends. According to the data of Dingdang Health Research Institute, more than 70% of the post-80s and post-90s people have health awareness, among which the post-80s generation accounts for 38.7%. It is understood that health care products aimed at the young people's market not only have many types and large sales volume, but also have a large price range. So, what is the market situation of health care products in Shenzhen?
Recently, late at night, the reporter randomly visited Ruicaotang Pharmacy, Neptune Star Health Pharmacy, Guo Da Pharmacy and other pharmacies in Longhua District, and found that most of the health care products areas of major pharmacies were located in conspicuous places, including vitamin tablets, nutritional calcium tablets, protein powder, enzymes, grape seeds, sleeping pills and so on. The pharmacy staff told the late-night reporter that young people can sell about 25 bottles of vitamin tablets a month and at least 2 bottles of health care products a day, and most consumers are young people who are used to staying up late and eating irregularly.
In terms of price, the price range of health care products ranges from tens of yuan to hundreds of yuan. Mr. Zhou, 36, is also a member of the army of health care products consumers. He has always kept melatonin health care products for insomnia. He took a few liver protection tablets before drinking and socializing, and then moved to eat health care products containing androgen after hairline ... Mr. Zhou told reporters late at night: "I listened to the recommendation of my colleagues and bought several' essential' health care products. Now there are five or six kinds of bottles and cans that I have to eat every day on the table at home. The money spent on health care products in the past six months has also reached four figures. "
Expert reminder
Zhang Mao suggested in detail that the best way to keep fit is to have a regular routine and eating habits. If young people are forced by the pressure of life and work, they have to consider using health care products, but don't place too much hope on health care products. Only by reasonable diet, moderate exercise, quitting smoking and limiting alcohol, and combining psychological balance with work and rest can we really stay young.
The person in charge of the food production department of the Municipal Market Supervision Administration reminded consumers that if there are problems after taking health food, please seek medical advice in time, keep the relevant purchase vouchers, and call 123 15 or 12345 to complain and report to the local market supervision department.