Market competition: On the platform of Meituan, the SPA industry is highly competitive. In order to attract customers, many businesses will launch some basic SPA projects with relatively low prices to attract more consumers.
Customer needs: most consumers will consider their own needs and budgets when choosing SPA projects. The price of basic SPA projects is relatively low, which can meet the needs of some consumers.
Quality assurance: although the price of basic SPA projects is low, it does not mean that the quality is necessarily poor. On the platform of Meituan, merchants will pay attention to service quality and service experience to ensure the quality of SPA projects, so as to gain more customers and favorable comments.