"Tourism+providing for the aged" has become a new way of providing for the aged, which not only provides a high-quality leisure way of providing for the aged, but also creates new demands for economic development. "tourism+pension" will promote the cross-regional, cross-industry and cross-ownership merger and reorganization of advantageous tourism enterprises and pension institutions, and create an industrial advantage of cross-border integration of tourism and pension industries, resulting in "1+1>; 2 "effect, bringing product innovation, technological innovation, market innovation, management innovation and so on. And form a demonstration effect, "crowding out effect" and "multiplier effect" for other enterprises or value chain links. To this end, efforts should be made to promote the development of tourism pension service industry in the following aspects:

The first is to promote the reform of the tourism pension service system.

Establish a medical insurance settlement system in different places. For a long time, the non-marketization of medical resources allocation in China, the differentiation of medical systems under different systems and the dual structure of endowment insurance have made the settlement mechanism of medical insurance in different places not yet formed. The inability to realize medical insurance settlement in different places is a major institutional obstacle to the development of tourism pension. Therefore, it is urgent to deepen the reform of medical insurance linkage system, establish a settlement mechanism for medical treatment in different places, formulate basic methods for the transfer and connection of medical insurance relations, and solve the problem of cross-regional transfer and connection of medical expenses caused by travel and pension in different places.

Second, form a special land security mechanism.

Tourism pension is both public and non-public, and the development of tourism pension still needs the strong support of the government. 2065438+On April 23rd, 2004, the Ministry of Land and Resources issued "Guiding Opinions on the Use of Land for Old-age Service Facilities", which pointed out that the land for for-profit old-age service facilities should be supplied by leasing, transferring and other paid ways, mainly by leasing in principle. It means that there are national norms for constructive old-age land, and it also indicates that old-age real estate enjoys national preferential policies. However, policies such as taxes, allowances and subsidies specifically for old-age real estate have not yet been introduced. It is suggested that the relevant departments should introduce as soon as possible the policies of state-owned land allocation and transfer, collective land expropriation or special use to ensure the development of tourism pension, land planning or index arrangement for tourism pension development, and land transfer fee reduction or installment payment.

Third, the innovation fund develops the guarantee mechanism.

To innovate the financing mode of tourism pension industry, we should not only play the guiding role of the government, but also increase the introduction of social capital, thus activating the tourism pension market. First, comprehensively implement the reform of old-age services such as public and private, public and private, private assistance, and government purchase services; The second is to set up a tourism pension industry investment fund to provide support for key projects such as pension service institutions, facilities and service networks, and healthy pension industry chain; The third is to adopt equity investment funds, listing financing, mass venture capital, PPP and other modes to drive social capital to increase investment, build old-age facilities and provide old-age services. It is necessary to attract social resources and mobilize private capital to invest in pension tourism, and give developers industrial and commercial and tax support and preferential treatment. Carry out business activities in the form of "civilian-run assistance" and "public-run and private-run", privatize social welfare, diversify investment subjects, and strengthen the participation of non-governmental organizations, non-profit organizations and some enterprises and individuals in the development of tourism pension.

Enriching the supply of tourism pension elements According to the characteristics of the elderly tourism market, we should pay attention to the integration of the elderly's recuperation needs and tourism services. First, combine traditional sightseeing and leisure products for the elderly with high-end health care and holiday products for the elderly, such as developing hot spring recuperation and pension tourism products, farmhouse leisure experience pension products, leisure farms, gardening recuperation and pension health care products, medical health care tourism products, family/tourism pension products and so on. Second, the standardization of service products for the elderly, such as formulating tourism service standards for the elderly in combination with their needs, formulating and implementing hotel room service and catering service management standards for the elderly, and improving service facilities standards for the elderly in scenic spots; Third, the timesharing of health holiday products for the elderly. Learn from the hotel timeshare system, develop timeshare products for the elderly, meet the needs of "migratory birds" and "sojourners" for the elderly, and gradually establish and improve the timeshare multi-point holiday network for the elderly.

Improve the productivity and development efficiency of the tourism pension industry.

20 15 China proposes structural reform on the supply side, starting with improving the quality of supply, continuously promoting structural adjustment, rationally allocating production factors, expanding effective supply, improving the adaptability and flexibility of supply structure to demand changes, and improving the total factor productivity to better meet the needs of the broad masses of the people. One of the important connotations of supply-side reform is to pay attention to development efficiency. For a long time to come, China's economic development will focus on improving the quality and efficiency of economic development. Under the guidance of this policy, the tourism pension industry should also vigorously improve the development and utilization efficiency of manpower, material resources and financial resources.

Deepen the division of labor and cooperation of tourism pension specialty. According to Adam Smith's theory of division of labor and cooperation, deepening division of labor and cooperation can greatly improve economic efficiency. At present, China's tourism pension industry is more in the form of industrial complex projects, which basically covers most of the industrial activities of tourism pension, mainly due to the incomplete development of China's tourism pension industry chain. In the future, we should further improve the upstream and downstream industrial chains and guide all industries to develop in the direction of refinement, specialization and branding.

Create a good environment for the development of tourism pension, formulate and improve relevant laws and regulations, and improve the service standard of tourism pension.

In 20 16, the national tourism administration issued the service standard for the elderly in travel agencies (LB/T052-20 16), which greatly improved the service standard for the elderly. In the future, we should further formulate relevant laws, clarify the basic norms of the development of tourism pension, formulate administrative regulations and local regulations to promote the development of tourism pension, as well as normative documents and industry standards for the specific management of tourism pension, and build a perfect legal guarantee system for tourism pension.

Strengthen the construction of public facilities for the elderly through tourism.

Focus on accelerating the construction of public service infrastructure such as environmental and ecological protection, medical and health care, culture and sports, transportation, and gradually improve supporting facilities such as tourism and old-age care. Promote the all-round development of the elderly tourism service industry focusing on elderly life care, elderly products and supplies, elderly health services, elderly physical fitness, elderly culture and entertainment, elderly financial services and elderly tourism.

The tourism pension service system is more perfect. Life care, medical care, spiritual comfort, emergency rescue and other old-age services cover all elderly people who live at home and travel. Standard day care centers, activity centers for the elderly and other service facilities cover all urban communities, and more than 90% of townships and more than 60% of rural communities have established community comprehensive service facilities and places including old-age services.

Establish a good credit environment for the tourism pension market

Vigorously strengthen the credit system construction of tourism pension institutions, study and formulate star rating standards for tourism pension institutions, carry out star rating of tourism pension service institutions, and gradually establish an open, equal and standardized access and exit system to further improve the professional and standardized level of tourism pension services. Through star rating and policy adjustment, we will further stimulate the enthusiasm of social forces to participate, and gradually form a benign competition mechanism for the survival of the fittest. Explore the establishment of a rating mechanism for the ability of the elderly and a rating mechanism for tourism pension institutions, incorporate the service quality and credit status of tourism pension service institutions into the credit system construction, and comprehensively shape the social environment atmosphere of "respecting the elderly, respecting the elderly and providing for the elderly".