Trick 1: Run a beauty salon (Amethyst Lando international beauty franchise chain) which is popular and loved by customers.
In today's increasingly fierce competition in the industry, consumers' tastes are getting higher and higher. Therefore, in order to provide customers with perfect and thoughtful services, beauty salons now need not only excellent professional skills, but also enthusiastic and distinctive services to meet customers' needs, so that customers feel comfortable and psychologically satisfied.
At the same time, in advertisements, beauty salons should fully convey and instill such a view to beauty customers: "Going to beauty salons for skin maintenance and care is not because wrinkles, spots or acne appear on the face and must be treated and cared for, but because beauty salons can enable every consumer who comes to the store to fully enjoy and experience the infinite pleasure of beauty.
In a word, on the one hand, we should find ways to attract customers, on the other hand, we should actively provide customers with quality and thoughtful beauty services. These two aspects complement each other and are indispensable. Beauty salons expand customers. The operation of beauty salons mainly depends on three factors: professional beauty technology, enthusiastic hospitality service and distinctive storefront image. Without one, the operation of beauty salons will not be ideal and will not be loved by customers. Of course, this is also the basic way for beauty salons to expand customers.
Trick 2: Expand customers with unique marketing activities (Amethyst Lando International Beauty Franchise Chain)
In modern society, people have a wide range of channels to obtain information, so "good wine is to be sold and shouted". According to the actual situation of beauty salons, it is a necessary way for modern beauty salons to develop their own marketing activities and win customers' good reputation.
According to the customer survey results of a beauty salon, although the beauty salon has invested money in TV and newspapers for publicity, according to the survey results, most customers of the beauty salon learned about the beauty salon through acquaintances or family members. So it can be seen that although people generally think that TV and newspaper advertisements are very powerful, beauty salons are not always like this.
Therefore, for beauty salons, the most fundamental and important way to expand customers should be to promote new beauty technologies and products to customers through colorful and unique marketing activities in the store, leave a good impression on professional customers and strengthen the publicity effect of word of mouth.
Trick 3: form an organized and group customer base (Amethyst Lando International Beauty Franchise Chain)
In China, at present, most beauty salons are mainly customers in the region, so it is very important to ensure the stability of customers coming to the store. In order to ensure the long-term maintenance of fixed customers, it is advisable to implement customer membership system and seek fixed institutions. The methods of organizing customers are: general membership system; Ticket membership system; Friendship card membership system; Beauty lecture membership system, etc.
Although different beauty salons organize customers in different ways, it is important to adopt the organization method suitable for their own beauty salons. The method of organizing customers is not limited to the service of beauty salons, but also can hold some activities related to women's interest from time to time, such as member gatherings, beauty lectures, interesting discussions, fashion seminars, emotional and marriage exchange meetings, etc. It is very important to work hard in these aspects and strengthen emotional communication and exchange with customers. In addition, while maintaining regular customers, we should also strive to open up new customers. Under normal circumstances, the number of regular customers in beauty salons must increase by about 10% every year, which is the key for beauty salons to keep their business prosperous.
Trick 4: Use free experience cards or friendship cards to expand customers (Amethyst Lando International Beauty Franchise Chain)
Another effective way for beauty salons to expand customers is to make full use of free experience cards or friendship cards, which is a big step forward compared with publicity through gossip. Its main advantage is that beauty salons can take a proactive approach to expand new customers. The specific operation mode is: issue pre-made free experience cards to the target consumer groups, so that customers can deepen their understanding and understanding of beauty salons through their experience of services, technologies and products, and gradually become loyal consumers from disposable customers.
In addition to free experience cards, beauty salons can also make friendship cards according to their own actual conditions, distribute friendship cards to all customers who come to the store for beauty treatment, and promise customers that if she introduces more than five guests to the beauty salon, she can get a certain amount of beauty awards or a set of valuable brand-name skin care products presented by the beauty salon. For customers who use friendship cards, it is very important that the services provided by beauty salons should conform to the operating conditions of beauty salons and the new beauty trends in different periods and seasons.
Trick 5: Make full use of the "customer map" and formulate marketing countermeasures (Amethyst Lando International Beauty Franchise Chain)
Generally speaking, in addition to beauty salons located in residential areas, there are many beauty salons whose customers may come from all over the city. Therefore, clearly understanding and grasping which area has the most customers and which area has the least customers will directly affect the management strategy of beauty salons.
For example, in area A and area B, which are at the same distance, there are many customers in area A and few customers in area B. In this case, we should seriously think: Why are there more customers in area A? And there are fewer customers in area B? The reason why there are many customers in Area A may be that Area A is located between the railway station and the beauty salon, or that the beauty promotion in Area A is better, or that it is introduced by acquaintances, or that the price of beauty salons is suitable for customers in Area A, or that the transportation in Area A is convenient. The reason why there are few customers in area B is that there are competing beauty salons around area B, the traffic is inconvenient, the publicity and advertising are not thorough, and the beauty price does not meet the customers in this area. According to the "customer map", the above reasons can be summarized.
When judging these reasons, in order to grasp the content of the map more easily, we might as well mark the customer's address on the map and make a mark, so it will be clear at a glance. This method is called "customer map method".
The production method of "Customer Map" is as follows:
A. Prepare a map with your own store as the center (scale:1:1000);
B. On the map, draw circles with radii of 250m, 500m, 750m and 1000m centering on the occupied position;
C. Select the customer's residence from the customer book and mark its location on the map;
D. For particularly important members, mark their positions on the map with different colors;
E. point out the location of your main competitors on the map.
In this way, a customer map is made, and the general situation of this area can be known from the map through analysis and judgment. For example, the customers of their own beauty salons are relatively concentrated, and most of them come from dormitory areas and apartments, so the beauty price must be consistent with the technical level. When there are many customers in senior residential areas, we must pay attention to the service details, the service should be warm and thoughtful, and the storefront decoration should be elegant and beautiful. In addition, if there are few customers, it is likely that the advertising is not strong enough, the price of beautiful women and the image of the store are not suitable for customers in this area, and the transportation is inconvenient.