The news that "Vanke takes land in Lantian" has recently attracted the attention of many people. In Lantian, where real estate development is immature, the emergence of Vanke reflects the reality that housing enterprises are stationed in suburban markets.

Three homesteads in Lantian were sold at a premium, which was won by Vanke's shareholding company.

Lantian County of Xi recently sold three 235.76 mu residential land in Northwest Furniture Industrial Park through online listing. Xi Anluwan Real Estate Development Co., Ltd. (hereinafter referred to as "Xi Anluwan") won the bid, with a total transaction price of 65.438+0.28 billion yuan.

It is not uncommon to spend more than 654.38+00 billion on land in Xi 'an. What attracts people's attention is the high unit price of land and the power behind the place.

The land use indicators of the three plots are the same. The plot ratio is 2.0-2.6, the building density is ≤20%, and the green space rate is ≥35%. The floor price (including public rental housing) ranges from 2953 yuan/m2 to 3430 yuan/m2. According to calculation, the premium rate of three cases of land reached 252%-3 18%.

Xi Anlu Bay was founded in June 5438+February 2020. Lantian Xingang Northwest Furniture Industrial Park Construction and Development Group Co., Ltd. (referred to as Lantian Xingang) and Xi 'an Vanke * * * Building Real Estate Development Co., Ltd. (referred to as Vanke * * * Building) hold 5 1% and 49% respectively. Among them, 99% equity of Vanke * * * Building is owned by Xi 'an Vanke Enterprise Co., Ltd.

In addition, Blue Sky Xingang recently pledged its stake in Xi Anluwan to Vanke * * *.

Therefore, these three land transfer cases reflect the cooperation between industrial import companies and residential development enterprises in the park.

The news that "Vanke spent nearly 65.438+0.3 billion yuan, with a premium of 252%-365.438+0.8% in Lantian" spread like wildfire.

With the attention of well-known brand housing enterprises, the development of Blue Sky project is heating up.

In the past few years, due to the constraints of economic development and industrial structure, the number of Lantian projects in various districts and counties in Xi has been relatively small. Although Hua Xu Town Northwest Furniture Industrial Park is Lantian, it is not far from Baqiao District of Xi City.

According to the data of official website, the planned area of Northwest Furniture Industrial Park is 7 square kilometers. It is a furniture industrial base which integrates furniture design, manufacturing and sales, and is jointly built by Lantian County, Shaanxi Furniture Association and Xingang Northwest Furniture Industrial Park Construction and Development Group Co., Ltd. It has been more than ten years since the construction of 20 10. The three plots acquired in Xi 'an Anlu Bay are located in the south of the industrial park, near Bahe River.

Residential projects under construction in the park include Egret Tingzhou developed in Hebei. According to a property consultant, the current external sales are overlapping, and the price range is1.20,000-1.80,000 yuan/㎡. The average price of small high-rise buildings sold before was around 8500 yuan/m 2.

The land sold by Xi 'an Luwan is separated from Egret Tingzhou all the way, but the land price is different. Some insiders pointed out that there are many factors affecting land prices. Compared with the "one place is hard to find" in the main city of Xi 'an, the overall cost of land acquisition in suburban counties such as Lantian is not high, which is the most direct benefit of attracting brand-name housing enterprises. In addition to Hebei Construction and Vanke's land acquisition, Sunac, another head housing company, also came out in the early days of Lantian.

There are shortcomings now, and garrison in suburban counties is the future.

In recent years, Xi 'an's real estate development has gradually expanded to suburban counties.

In 2020, for example, according to institutional statistics, Xi 'an * * *, 295 cases 19653 mu of development land were sold, and the transaction area was still mainly in the main city and Xixian New Area.

However, Zhouzhi, Hu Yi, Lantian, Gaoling, Aviation Base, Lintong, Yanliang and other suburban counties sold 27 1 1 mu of land, up 239. 16% year-on-year, which has exceeded the growth rate of the main city and Xixian New Area.

Just as real estate developers are stationed in suburban markets, they must stand the test of time. After all, there is still a gap between the future and reality.

The healthy development of real estate is based on the stability of the land market.

Land is the primary link of real estate development. Without land, it means cooking without rice. The developer's planning of suburban market reflects the "shortage" of high-quality land resources in Xi 'an.

At the end of 2020, Zhonghai Xi 'an Company invited posters of land cooperation to spread in the circle of friends. In fact, in recent years, "land-seeking" housing enterprises are not uncommon in Xi 'an. In 2020, real estate enterprises such as Jinke, Xincheng, R&F, Agile, COFCO, etc. all issued similar posters, covering the search for high-quality land, cooperative development, equity acquisition, OEM and so on.

House and land are equivalent to the relationship between bread and flour. In this way, it is difficult to bypass the land link by stabilizing the property market through regulation and control.

At the beginning of March, Xixian New Area issued an announcement to implement the "fuse+lottery" mechanism for a residential commercial land, which attracted many people's attention. Buying a house by lottery has now evolved into the demand for buying land by lottery. Actually, the logic behind it is the same. Yaohao is not an end in itself, but a means to regulate the price and expectation of Xi market.

Recently, the relevant person in charge of the Ministry of Natural Resources once again stressed that "housing is not speculation" and reiterated the "three stable" decision-making arrangements, that is, stable land prices, stable housing prices and stable expectations.

Research shows that land cost is an important part of real estate cost, accounting for about 40%. Therefore, in this "three stabilities", stable land price is undoubtedly the basis of "two stabilities".

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