Because Xuerongtang takes a high-capital route, it needs a lot of money in the early stage and needs to endure great pressure without income for a long time.

For Xuerongtang, it needs a lot of capital investment in the early stage, whether it is buying ingredients or pots and pans, it needs a lot of money.

Moreover, in the early stage, the currency conversion is slow, so for this high capital flow, there is no ability to realize it quickly, and it is easy to break the capital flow.

According to the video of Xuerongtang, there are either cows or chickens. Now the price of domestic meat is rising, and the cost of video production is also increasing.

With the increase of food cost, but the increase of fans is not large, so the pay and return can't be directly proportional, which leads to making ends meet, and finally leads to my bad mood and unwillingness to do it.

Moreover, with the rise of all kinds of eating and broadcasting, new bloggers are slowly replacing old bloggers, and the fast pace of the Internet era is also constantly affecting, and various industries have a greater impact on Xuerongtang.

With the country's efforts to rectify the video live broadcast industry, it is not easy for all kinds of bloggers to increase their fans' self-awareness, which leads to bankruptcy.

With the country advocating frugality, more and more people are beginning to resist eating kings and wasting bloggers like Xuerongtang.

Under the leadership of the government and the consensus of all walks of life, more and more people are responding to the call of the country, from restaurants to enterprises.

Restaurants and enterprises constantly formulate rules and regulations, and constantly spread the spirit of saving food, so that the saving policies are continuously implemented and the people actively participate.

This has formed a social torrent, and Xuerongtang is on the opposite side of the torrent and will inevitably face great difficulties.

Moreover, all walks of life have reached a consensus and continuously spread the spirit of saving, which has given great mental pressure to bloggers such as Xuerongtang.

Therefore, Xuerongtang had to be revised and improved, but eventually it went bankrupt because it could not make ends meet.

Therefore, their bankruptcy is a social trend. Under the correct leadership of the government, the whole society has formed a consensus on saving.

This will inevitably lead to the collapse and bankruptcy of people or enterprises standing on the opposite side of consensus.