Today, I will teach you some new ways to play with Tik Tok cover, and teach you to create a novel and unique Tik Tok cover.

If the background image of the homepage is the facade of the video, then the video cover is the first impression after entering the door. The clever setting of the cover picture will naturally leave a deep impression on users.

Memory can also attract users to watch videos and pay attention to accounts.

So, how to set the video cover?

The key is to fit the characteristics of the video and attract users to click on the video. Let's see how to set the cover of Tik Tok.

1, with character elements, and the cover highlights the story.

Short videos are mainly about characters, usually with storylines or talent shows.

Please click to enter a picture description.

A video with a storyline will include the cause, climax and result. The cover that can increase the attraction must be a screenshot or dynamic picture that can highlight the climax of the story, because the main contradiction of the story is the most attractive part.

For example, the content of papi sauce is mainly a funny plot interpretation of her own resignation. We can see that her video covers are all dynamic pictures with plot conflict points, with actions and elements that attract users to click, so that users can expect video content as soon as they see the cover pictures.

2. Selling goods, "Seller Show" stimulates clicks.

For many accounts that sell goods directly in Tik Tok, such as food and beauty products, we must highlight the highlights. For food products, you can directly capture the dynamic pictures of various foods as the cover, and directly publish clear and attractive big pictures to stimulate users' eyes and taste buds, thus opening more videos and increasing the amount of play and conversion.

For some clothing accounts, if they are aimed at specific target groups, clothing has its own distinctive selling points and videos applicable to scenes. You can directly use the prominent selling points on the cover, so that users with specific needs will want to click on the video as soon as they see the cover, laying the foundation for subsequent transformation.

3. Extracting Key Points: Direct Text Overlay

In addition to the above pictures and written descriptions, many large font sizes also use written covers. The biggest advantage of the cover in text form is that it can directly point out the key points and core elements of the video, so that users can get what they want or don't want at a glance.

You can extract the key points of the video and paste them on the video with words, so that users can intuitively distinguish the key points and differences of each video. The text can be in the form of questions or ellipsis, which makes users more situational or resonate.

4. Fixed template type

If you feel that pasting text directly is too "simple and rude", you may wish to design a fixed template, and you only need to replace the keywords of the text each time.

But this premise is that if you want to think about the highlights of each video, you can let users think of the differences of different videos at once, otherwise there will be no template and no connotation, but it will lose its meaning.

5, fixed type-patch type

Compared with copying the template, the semi-template patch operation is more flexible and can deepen the brand influence. Just design a fixed patch template and change the content every time.

This kind of patch cover is not only simple to operate, but also low in cost, which will make users have a deeper influence on you in a subtle way. Our lipstick brother Li Jiaqi also uses this kind of cover.

6. Precautions for cover text

The word 1) must be large, and the cover text must be large, preferably not smaller than the font size of 24.

2) Be sure to be in the center.

3) Clear and bright

The cover is the first impression of the video to the audience, so both static and dynamic pictures should be as clear and bright as possible. If it is too vague or dim, it will give people the feeling of shoddy and affect the user experience.

4) Clear hierarchical structure

The layout and layout of the cover should be clear-cut, and don't block each other with other elements of the video. The title is equally important, the cover can't stop the title, and the title can't affect the cover.

5) Highlight key points

Whether it is a video with a storyline or a video without a simple performance, if you need a panoramic view of the cover characters, then the characters in the middle should be as eye-catching as possible, which can help the audience find the key points faster.

The above is the basic method of how to set the cover of Tik Tok. I want to tell you that no matter what kind of vibrato short video, there is a common standard to measure the quality of the video, that is, the audience's experience, so carefully polishing the video quality is the key to getting users' attention and praise.

Therefore, on the one hand, we should leave a good first impression on the cover, and at the same time, we should make more efforts to improve the user experience, so that the video can get more recommendations and further get more traffic.