A beautician may not work in a beauty salon. Zhong drags a 30-kg suitcase every day, which is filled with small beauty instruments, pillows, towels, disposable sheets, bottles and cans, and shuttles through different areas of Beijing to provide customers with services such as face cleaning, anti-aging, hydration, body massage and underarm hair removal.
She is a beautician who specializes in door-to-door service. Even at night 1 1, her mobile phone will pop up the customer's invitation. The other party's demand is very urgent, and even offered to help her pay the taxi fare and invited her to come to the door.
The client who contacted her late at night was a fashion model. After resting at home for two months, she finally received an interview message: the interview started at noon the next day. She told Zhong that she would have a stable job opportunity as long as she passed. Staying up late and living irregularly during the waiting period made her skin dull and yellow. She wants a quick late-night beauty to save her skin.
In Beijing, at least 8,000 beauticians, manicurists and eyelash artists provide door-to-door services. This service has gradually covered first-and second-tier cities, and the project has also expanded from beauty, manicure and eyelashes to door-to-door makeup, fitness and haircut.
Young white-collar workers are an important force supporting door-to-door beauty services. On the way home from work, they placed an order on their mobile phone, so that the beautician arrived at the moment when he first entered the house.
Family beauty bed
The beautician came to see city girl at his most relaxed appearance.
At the appointed time, the clock pinched the point and knocked on the door. Most of the people who opened the door to meet her were plain-looking, wearing pajamas, long-haired ladies, and occasionally looked angry-the other party had just quarreled with her husband.
Groups who work at home for a long time will invite beauticians to come to the door for service, so that when they go out for parties occasionally, the foundation will be obedient; Some newlyweds don't want to walk into the beauty salon because their husbands will be impatient to wait there.
Zhong observed that more customers choose door-to-door service than beauty salons. She worked in a beauty salon in Fangshan District of Beijing for three years. Customers are characterized by good economic conditions, abundant time, living in nearby communities and being older. Skin care is a luxury in their health plan.
Door-to-door customers find it difficult to sum up the similarities. Their hobbies are different: some people install a large glass cabinet and display seventy or eighty bottles of perfume; Someone specially opened a room to put bags; Some people live alone to raise lizards; Some people have women's boxing gloves in their living rooms.
People living in different areas seem to have different skin care concepts: white-collar workers living in Chaoyang District have a faster pace of life and will directly express their needs and ideas for skin care, and they must see obvious effects every time they take care of their skin; White-collar workers in Daxing District and Fengtai District pay more attention to the price, and the requirements for time and effect are behind the price.
A girl who just graduated always buys the clock service during the discount period. She said that the original price1basic facial care in 36 yuan can only afford the preferential price in 88 yuan. When the skin was dry, she gritted her teeth 100 yuan and applied hyaluronic acid to her face.
Many women have planned to become beautiful in their hearts. 16-year-old resident high school students love makeup. When she comes home every weekend, her mother places an order for her and asks Zhong to help her pick out acne. She talked generously about her plan: "When I 18 years old, I will cut my double eyelids and trim my nose."
The clients of beautician Xu Ying are women aged 9 to 90. These two clients, 8 1 year-old, both chose the project of body massage: the former has delicate facial skin and is not suitable for nursing; The latter needs body massage to soothe the meridians.
"I need someone to talk to."
People began to dislike going to beauty salons. Xu Ying, who has done 17 beauty service, feels more and more clearly about this.
Time is a big factor. One of Xu Ying's business clients is a trapeze artist. Every time I come to Beijing, I will set aside a few time periods during my short business trip to send it to Xu Ying, so that Xu Ying can choose the right time for on-site service. If the time is not right, she will give up her beauty and continue to work.
Xu Ying once went to this client's house with a manicurist at 5: 30 in the morning, and both of them started to work at the same time, so she had to complete the beauty and manicure service within two and a half hours, because the client had to go out to work at 8 o'clock on time.
She and Zhong both found customers on an App. According to the company's 20 19 statistics, in Beijing, customers can save an average of 57 minutes by choosing door-to-door service compared with going to beauty salons; Among the customers who choose on-site beauty, 7.3% are after 00, and 66.1%are after 90; 44.7% of customers choose to place orders from the App at night.
The 57 minutes saved are mostly used by women to work overtime or take a bath in advance.
Xu Ying likes to take orders late at night. "It's too hot during the day in summer, and the road conditions are not blocked at night. I am convenient to drive. "
Those who choose beauty after midnight have white-collar workers who have just finished overtime; There are young people who have already dated; There are stars in the cast.
Zhong once reminded customers that staying up late is more harmful to the skin, but some people insist on doing facial work while sleeping, on the grounds that they have jobs and appointments during the day and only stay at night for beauty.
One of her customers is a stay-at-home mother who takes care of young babies at home for a long time. On a certain birthday, the mother took care of the child in the morning and the child began to take a nap at 2 pm. She took advantage of the gap and made an appointment for more than two hours of beauty service. After that, she immediately put on new clothes and makeup. She went out at 5 o'clock and barely made it to the birthday party at 7 o'clock in the evening.
Every Monday 10, Zhong reports to a woman's house in her fifties on time. Sometimes, when applying a mask, customers will jump out of bed and add some ingredients to the stew in the pot. After the nursing, Zhong helped the patients, and then they had lunch together.
At the dinner table, older women take care of young people's stomachs in their own way: fried lamb chops, stew and spaghetti, which are different every time. The two talked about cooking and skin care. Zhong never asked about the personal life of this client who lived alone for a long time, because the other party never mentioned her husband and children.
There are also young people living alone who ask Zhong to stay after nursing. "I'll order takeout, you accompany me to dinner, and then you go after dinner. I need someone to talk to. "
Every customer likes to talk about different topics. Young customers love to chat with Zhong about the most popular medical beauty projects, and some people delve deeper than beauticians.
Some netizens share the experience of home beauty on social media. Some people were recommended to go to the door for beauty treatment from the novice mothers, and after trying, they found that they were "the savior of housewives"; Some people think that it is easy to get a tan when going out in summer, so you can apply less sunscreen for beauty. Some people describe the beautician's box as a walking beauty salon.
Xu Wen, born in 1998, once chose to go to the house for beauty because it was convenient and time-saving. She made an appointment with a highly rated and popular beauty salon in Changsha. She was caught in a big traffic jam when she went out. After arriving at the store, she missed the appointment time and needed to make a new appointment. In winter, she doesn't want to waste time stuck in the road. Every week, she invites a beautician to her house to massage her body.
But this self-proclaimed "lazy" girl recently suspended her beauty tour. She often falls asleep at home, staying alone for a long time, and she feels bored; In the beauty salon, she chatted with her best friend while doing beauty. "There is a sense of ritual in doing beauty."
In her girlfriends circle, health and beauty is the new project of the party. "I am tired of drinking and dancing."
Manicure in the bookstore
After the outbreak began, the communities were blocked one after another. During this period, beauticians lost a lot of business, and some manicurists ushered in a small miracle of their careers: sitting in the car, squatting on a park bench, sitting in a coffee shop, and completing nail services.
A platform that provides on-site beauty services will launch Queen's package on Tanabata and Valentine's Day from time to time, and invite manicurists, hairdressers and makeup artists to provide three-to-one services. Many boyfriends or husbands will buy a set for their partners as a gift.
Long Yangyang's door-to-door service from Chongqing includes manicure and eyelashes. She packed 300 colors of nail polish and 6 boxes of fingertips in her suitcase, because customers often change new styles temporarily after coming to the door.
She used to go to the client's office to serve during lunch break; A customer likes to get a manicure while reading, so she goes to the bookstore for a manicure. There are also disabled people in wheelchairs who work in internet companies, order manicures and eyelashes.
Longyangyang should keep up with the latest tastes after 00. For example, ten fingertips should be studded, blackened and pasted with long nail plates. For example, each nail should be painted with a different rainbow color, and the color should be full and bright.
A man sent a message to Chang Yang Yang, wanting to make thick eyelashes. For safety reasons, most beauticians and manicurists are reluctant to accept orders from male customers. A few men who have received on-site beauty treatments are husbands, boyfriends and fathers of female clients.
The farthest order from Xu Ying's home is 60 kilometers. Every time Xu Ying drives, she has to serve a family of four: the hostess needs postpartum repair, the man needs meridian massage, and the hostess's parents also need full body massage.
Zhong also served two mothers and daughters. The mother came to Beijing to help her daughter take care of the children, and the two took turns to replace them. One person is in charge of beauty, and the other is in charge of looking after the baby. There is also a son who specially orders massage service for his mother, because when her mother came to Beijing to see her son from her hometown, she mentioned that she was sore.
At 1 1 that night, I consulted a fashion model who was doing late-night beauty, and ended the beauty service in her sleep that night. Zhong didn't wake her up, closed the door gently, sent a text message to inform her, and waited for the other party to reply after waking up.
The next morning, she received the good news that the interview was successful.
(At the request of the interviewee, Zhong and Long are pseudonyms)