[Appreciation] Cigarettes are toxic and harmful to the human body. Smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as unique. Advertising words are only 12 words, but the content is very rich. It not only promoted the theme of smoking ban, but also achieved the effect of promoting and praising crown cigarettes. On the one hand, the propaganda is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, actively promote sales. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are in harmony and unity in a short sentence.
-Skills to attract public attention
There is a restaurant abroad, and there is a big barrel in front of it, which clearly says: "No peeking!" " "But there is no cover or block, and passers-by can't help but be driven by curiosity and stop to look in the bucket. Who knows that there is another note inside, which reads: "We have a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. The sentence "Don't peek" caught everyone's attention.
Nowadays, advertisers generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists compare the information spread by teachers with that spread by advertisers. I believe that although the teacher may not be able to make students accept his point of view, he can ensure that students can hear his point of view, because students must attend classes. And an advertiser has to spend a lot of money and rack his brains to achieve the same effect. He must choose a certain media, such as TV, find a program that everyone likes to watch, and make sure that people don't leave their seats or change channels when advertising. Even if all this is successfully realized, he still only reaches a small part of the expected audience-if he chooses the most popular program on TV, he only accounts for 30% of the TV audience. Only 25% people read the editorials in ordinary newspapers, not to mention that all this is impossible under normal circumstances. The contact between advertisement and audience is a low-level contact.
An important reason for this low-level contact lies in the audience's psychology of avoiding advertisements. Not only after hearing (watching) advertisements, they will naturally have a psychological resistance to advertisements, but at the moment of hearing (watching) advertisements, they will also take an evasive attitude, turn a deaf ear or divert their attention. This phenomenon has been explained in psychology, and people will not pay attention to everything outside. When the information of external things reaches the information receiving organ of people, it can't be received unimpeded. People always selectively receive the part of information they want to receive. He takes an exclusive attitude towards information that he doesn't want to receive. Advertising often belongs to one of the messages that people reject. Therefore, in order to win the advertising battle, the first battle is to attract the attention of the audience, let them hear (watch) the advertisement and pay attention to the content of the advertisement. As long as this step is achieved, the second and third steps will be successful.
"Do you want to have bad breath? Please use Xihu toothpaste! " (Toothpaste advertisement)
"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea advertisement)
"Do you want to overlook the spectacular crossing of the ocean? Please take Boeing 707 from Shanghai to Tokyo! " (Advertising by Shanghai Civil Aviation Administration)
Domestic first, excellent quality;
Bright color and strong dyeing ability.
(Black and bright shoe polish advertisement)
Strong fragrance and mellow taste;
Drinking it all the year round can prolong life.
(Jiangxi green tea advertisement)
There is a song at home and everyone is very happy.
(Shanghai Kaige brand TV advertisement)
If you want to get rid of dental diseases, please use grass coral.
(Nanchang grass coral toothpaste advertisement)
The above four cases all use rhyming methods, emphasizing the characteristics, brands and functions of commodities, which makes people unforgettable.
I like this cigarette.
(Winston cigarette advertisement)
Indeed, toothpaste itself has a good antiseptic effect.
(Crystal toothpaste advertisement)
1. Drop a drop of water today and have the Pacific Ocean tomorrow. (Pacific Insurance Company)
2. Legends from the present to the present, and legends from the past to the present. (Hubei Legend Magazine Advertising Words)
If you don't manage your money, money will ignore you. (Shanghai Century Publishing Group Weekly)
With the advancement of the new curriculum reform, Chinese class is no longer a simple Chinese knowledge teaching in the traditional sense. It is an important wing of Chinese teaching to carry out Chinese activity classes and conduct comprehensive learning. To improve students' Chinese quality in an all-round way, we must do a good job in classroom teaching and comprehensive Chinese practice activities at the same time. Chinese comprehensive practical activity class is of great significance to enrich students' life, broaden their horizons, stimulate their interest in learning, deepen their language experience, cultivate their unique personality and improve their comprehensive quality. The author made a superficial attempt to organize students to learn Chinese in life.
Once in a Chinese class, I asked my classmates if they liked watching TV. The students said in unison, "I like it!" "What is the most boring thing for students to watch TV series?" Most of the students said, "The most annoying thing is to insert advertisements." "So, advertising is of no use to us at all?" So, I assigned a task to my classmates, that is, when watching TV, pay attention to accumulating advertising words. After a week, please share the collected advertising words in the class to see who collects more and who collects well!
From then on, students no longer hate watching advertisements when watching TV, but concentrate on watching and recording carefully. A week later, the students took out the collected advertising words and exchanged them in class. Ah! A variety of advertising words. There are: Antarctic down jacket advertising words: "Everyone knows!" The advertisement of golden voice and throat treasure: "The voice is not good, please use golden voice!" " "Robust's advertising slogan:" Did you drink today! Colgate's advertising slogan: "Our goal-no tooth decay! "Wait, wait, wait. I affirmed the enthusiasm of my classmates and praised more and better classmates I found.
Students have a certain interest in advertisements, so I lost no time in guiding students to say, "After watching so many advertisements and listening to such good advertising words, can't we learn something from them?" The students swished the discussion again and reread the advertising words. I assigned another task. You can communicate with your parents when you go back, and you can also cooperate with several classmates. See what we can learn from the small advertising industry. We will discuss communication again next week.
It's time for Chinese comprehensive study again, and I organize students to exchange their own inquiry results. Bing Lin, a student, said, "I feel the refinement of words from the advertising words. Weiwei soybean milk, have fun! There are not many sentences, but it conveys the information accurately and clearly, which is wonderful. Wang Xiang said, "I learned some rhetorical knowledge from advertising words. For example, the advertising words of Great Wall electric fans-Great Wall electric fans, Great Wall electric fans, used metaphors and thimble rhetoric; The advertising word of Jinling mosquito-repellent incense-silent mosquito (taste) uses homophonic pun rhetoric. " I asked, "How do you know these stories?" He said that he had asked his father as well as his neighbors' brothers and sisters. Wang Li also said: "I learned the knowledge of life from advertising words: I know that I should brush my teeth every day, and it is best to treat it with blue sky, because its advertising words say well:' Good teeth, good appetite, good health and delicious food. You have a good eye, and the blue sky must be cured in six places. "If you catch a cold, take the cold medicine" white plus black "and" white tablets during the day and black tablets at night ". Use 999 dermatitis flat when the skin itches. " Just as I praised this classmate, Zheng Gang stood up beside me and said, "I have learned to be a man, too." A public service advertisement broadcast by CCTV 5 made me feel deeply: on TV, an athlete helped an aunt open a football that was about to fall on the child's head, helped his little brother pick up the badminton that fell on the tree, helped the grandfather push the cart up the hill and picked up the cans that fell on the road. This advertisement taught me to protect the environment and help others; CCTV children's programs and advertisements for washing my mother's feet let me know my mother's hard work and let me know how to honor my elders. " It is true that "mother washes feet" is a naive language, but it is shocking. ..... The students' answers, I didn't expect, I didn't expect that small advertising words can make students learn so much knowledge, some knowledge is simply not available in books. I also summed it up: the students answered very well. Through advertising words, we realized the charm of language, learned Chinese knowledge, mastered common sense of life and understood the truth of being a man. I ask my classmates not to get bored when they see advertisements on TV in the future, but to learn something from them!
Seeing that students are so interested in advertising, I took advantage of the trend. Since the advertising words are so beautiful, can we try to create our own advertising words? I told them that the creation of advertising words played a role in life and exams, and the enthusiasm of students was mobilized again. I want to create my own advertising words with kiwifruit, a local specialty. The students are all eager to try. After a while, a classmate said, "Little kiwifruit has entered thousands of households." Some students said, "Little macaque is fantastic." ……
Small advertising world, big China stage. Through this comprehensive study of Chinese, I feel that under the new curriculum standard, Chinese teaching has a wide range of contents, diverse forms and rich means. As long as you are good at digging and carefully organizing, you can develop a "second classroom" full of vitality and vitality.
A well-known wrong advertising word
"China Life, keep promise" is a well-known advertising word of China Life Insurance Company, which has been common for many years. I don't know that this advertising word has great language defects. The word "keep one word" comes from historical records? Biography of Ping Yuanjun and Qing Yu, the original text is "Mr. Mao () made Zhao's arrival in Chu more important than Jiuding Road", which means "a word is worth Jiuding". It is very useful to describe a word, that is, to speak with authority. It is obviously inappropriate to use this idiom here.
A successful activity class
-"Wandering in the Chinese World"
Author: unintentional
Seeing this topic, you may wonder, "the world"? It is too wide. Yes, it is. Refers to the sum of everything in nature and human society. The scope of the "Chinese world" can't be bigger. It contains the wisdom and knowledge of the ocean, the sky and everything in the world. This is the topic used in the second unit of Chinese, comprehensive study, writing and oral communication in grade seven. It actually tells us that the scope of Chinese learning is very wide, and the world of "Chinese" is boundless. No matter how knowledgeable a person is, his knowledge of Chinese is just a small "shell" picked up in the Chinese world and a small "water drop" stuck on it. Therefore, it needs our whole life's energy. Therefore, this activity should be a key activity to lay the foundation for students to learn Chinese after entering middle school.
It is not enough for students to study Chinese for only 40 minutes in class. They must accumulate regularly and bit by bit, and they must link their study and life with other subjects. Roaming around the Chinese world is to train students to learn and use Chinese in their daily life. It is to let students try to communicate with each other inside and outside the classroom, inside and outside the textbooks and inside and outside the school, so as to develop and utilize Chinese resources in real life. How to carry out this activity? How can we get good results? How can we cultivate students' good study habits and teach them better study methods? How can we comprehensively improve students' Chinese literacy? We are a rural middle school. The school doesn't even have a reading room, so the resources we can use at ordinary times are very limited. I thought for a long time and finally decided to start from the following aspects.
"Wandering in the world of Chinese" is observation. First of all, I want students to form the habit of observing life, pay attention to people and things around them, enrich their knowledge from time to time, find writing materials, and write down what they see and hear in time, which can be records, revelations or associations. In short, it is to be a conscientious person in life.
Roaming in the Chinese World is inseparable from reading. I ask students to form the habit of reading after class. To this end, I provided them with a lot of reading materials, such as Innovative Thinking, Chinese Newspaper, Chinese Weekly and Reading Wonderful Chinese Jokes. I also asked them to take valuable books suitable for students to read home to school. First of all, they exchange reading among several people in the same group and ask them to recommend good articles and poems to their classmates from time to time. Good words, etc., require them to talk about what they read in the same group or class a few minutes before class every day, which not only exercises their oral English, but also improves their reading interest.
The Wandering Chinese World is inseparable from writing. I put students' extracurricular writing in a very important position. It is not so easy for students to turn what they have learned into their own. I provide many columns for students to practice writing, and ask them to add the names of the columns before each writing, such as Mind Monologue, Interesting Lessons, Friendship Passing, Happy Moment, News Click, Reading Comprehension, Unforgettable Past, Idiom World, Appreciation of Ancient Poems and riddles Palace. Of course, you can also choose freely.
Roaming in the Chinese World should be rewarding. I want students to edit their writing results into "handwritten newspapers" regularly. First of all, students are required to choose a good registration, and they are required to name according to their own characteristics, and try to be personalized, creative, novel and unique; I hope their registration is rich and colorful. If some students regard their registration as a "cornucopia", some are named "Little Water Drops", some are named "Little Angels" and some are named "Little Waves", I think they have achieved good results and many names are also very distinctive. Then I let the students design their own layout, which should be reasonable, beautiful, beautiful and applicable. Finally, I let the students choose their own columns, and each column chooses its own material, which comes from the usual writing books. Published once a month. Every issue of the work, I will openly evaluate it in the whole class. Based on the principle of distinctive, beautiful and practical, I will make a comparison in the group first, and then make a comparison in the whole class. According to the quality of the judged works, two first prizes, four second prizes and several third prizes were awarded respectively. For the judged works, I took out some money to buy them some prizes, which could be notebooks, pens, pencils or even a bubble gum. In short, there are not many prizes, mainly to encourage them. After winning these awards, the students' enthusiasm is also very high. I also ask students to put their own works in the class and let them exchange their works. Many students are full of praise after seeing other people's good works, saying that they should do well in the future. In short, although this activity is only the beginning at present, only two sessions have been held, but the initial effect has already appeared, and the effect is still very good. I believe that as long as we can persist, the students will certainly gain something.
The first grade is the experimental grade of the new curriculum, and the teaching materials are not thick, but there are many requirements for teachers to develop the curriculum. I have taught for more than ten years and used many sets of Chinese textbooks, but I have never felt that any set of textbooks has made such great efforts in cultivating students' study habits and teaching students learning methods. Therefore, when teaching this textbook, I pay special attention to integrating the experience I have gained from teaching Chinese for so many years, and I am going to combine it with the use of this textbook. Although my experiment is just the beginning now, I believe that as long as we follow the rules of Chinese learning and master the correct methods of Chinese learning, students will learn Chinese well, enrich their Chinese knowledge and gradually improve their Chinese literacy.
Don't understand doesn't mean don't understand. It's called-vertigo.
Discontent is not discontent, it is-damn it.
A meeting is not a meeting, it's a party.
Rich people are not called rich people, but-VIP.
Giving advice is not giving advice, it's called-patting bricks.
Support does not support, yes-top.
Strong support is not strong support, it is called-crazy top.
Cheating is not cheating, it's an affair.
Chasing girls is not chasing girls, it is-picking up girls.
Eating is not eating, but-pinching.
Envy is not envy, but-drooling.
Having fun is not fun, it's fun.
Dancing is not dancing, it's-dancing.
Things are not called things, but called-Dongdong.
People invite you to dinner, not to invite you to dinner, but to have dinner.
Excitement is not excitement, but-high.
Very excited, not very excited, but-to high.
Ability is not called ability, it is called-material.
Bad luck is not bad luck, but failure.
Single women are not called single women, but petty bourgeoisie.
A single man is not called a single man, but a bachelor.
Cockroaches are not called cockroaches, but-Xiao Qiang.
Being bitten by countless mosquitoes is not called being bitten by countless mosquitoes, it is called-new mosquitoes even bang.
Good-looking is not good-looking, but-striking!
Ugly girls on the Internet are not ugly girls-they are dinosaurs.
The ugly man on the Internet is not an ugly man-he is a frog.
Experts on the Internet are not experts-they are prawns.
Online low hand is not low hand-it's called rookie.
Reading posts is not called reading posts-it's called reading.
I don't call me: I call me.
Not bad, not bad, but eight mistakes.
Dead or not, it's 74.
Your name is kiss 77 1 and hug 88 1.
I'm so angry -7456
Do you like it? Do you like it? This is called porridge.
I wish you happiness. I didn't mean to wish you happiness ... I called you happy pig.
Don't scream, just call 94.
Yeah, that's not called. Yes, it is called 42.
No, no, no-call the watch.
Even: me ............
5.① How can the kindness of parenting be rewarded? (Hainan Yangshengtang Guibie Pill)
I don't care about eternity, I only care about having it. (Fiyta Watch)
(3) Go beyond yourself and succeed. (Anta sports shoes)
4 creamy and silky. (Dove Chocolate)
The world is Ren Woxing. (VIP bird casual shoes)
6. Twenty this year and eighteen next year. (facial cleanser)
6. 1, at the entrance of the hotel: "copy" the rice.
2, at the garage door: tire repair "flushing"
3. At the door of the retail store: "Sold separately"
4. Furniture store door: home "furniture"
5. Decorate the door of the store: install "yellow"
6. Lost property advertisement: lost property "enlightenment"
7. Install the company's door: "Press" to install.
8. at the door of the car wash shop: wash the car and play "wax"
9. at the entrance of the hotel: "he" rice.
10, at the entrance of the fruit shop: "Bo" Luo.
1 1. Hotel menu: Danji
12, hardware store signboard: "money" block
13, signboard of sporting goods store: "blue" ball
14, in front of fast food restaurant: a large row of "blocks"
15, signboard of farmers' market: "Fan" eggplant
16, stop sign: "Yes" car charges.
17, slogan of strike hard: strike hard "calendar"
18, an airport banner: Year of Youth.
19, a traffic slogan: overload is "almost" harmful.
20. Dining room menu: fish "garden"
Second, deliberately misspelled (typo in quotation marks)
1. Drug advertisement: "Cough" is urgent.
2. Mountain bike advertisement: "Riding" is endless.
3. tonic advertisement: "turtle" is safe.
4, glasses advertising: a "bright" amazing.
5. Mosquito repellent advertisement: silent "mosquito"
6. scotch tape advertisement: irreplaceable "tape"
7. Internet cafe advertisement: A "net" is deep.
8. Piano advertisement: "Qin" has a special liking, love at first sight.
9. Water heater advertisement: "Take a bath at will"
10, air-conditioning advertisement: Never "sweat" for life.
1 1, clothing store advertisement: "clothes and hats" bring people.
12, a laundry advertisement: "clothes"
13, advertisement of a real estate company: All rooms are available.
14, a cake advertisement: step by step "cake"
15, advertisement of stomach medicine: a "no" to "stomach"
16. Horse racing advertisement: enjoy riding.
17, electric iron advertisement: 100 "clothes", 100 Shun.
18, fast food restaurant advertisement: "burning" is better.
19, washing machine advertisement: "idle" wife and good mother
20. Hat company advertisement: take people by "hat"
2 1, advertisement for treatment of lithiasis: the big "stone" becomes smaller, and the small "stone" becomes smaller.
22. Printer advertisement: A hundred words are not worth a "key"
23. Paint advertisement: lewd paint.
24. refrigerator advertisement: refrigeration frontier
25, anti-hemorrhoid drug advertisement: not afraid of hemorrhoids.
26. Garden apartment advertisement: stay in the apartment.
27. Dance machine advertisement: smell "machine" dancing.
28. Seafood advertising: Take a "fresh" step.
29. Oral clinic advertisement: "Quick cure" crowd
30. Gift shop advertisement: "Gift" is a matter of course.
Spring Festival couplets: Golden roosters are friends with dogs, which makes people frustrated.
Yellow dogs bring good news, and chickens crow and jade photos.
Qin Rui, a golden rooster sacrifice, has a good effect on dogs and is in the prime of life.
Jade dog, Cheng Xiang, exhibition, Hongyou, crow, prosperity, spring is everywhere.
How much joy has the Year of the Rooster added? Longxiang Huaxia welcomes the Spring Festival.
Year of the dog: the year of the dog is the next level.
The cock crows, the flute rhymes, Xiangyun, and the residual chicken goes to Yaochi to report the good news.
Dogs trace plum blossoms, and snow flying dogs come to the earth to report spring.
Dogs crow, chickens crow, golden roosters win, and plum blossoms are fragrant.
Ying Ge Yanwuri Pupils Pupils Pupils Prostitutes Spring Festival Willow color brand new.
The reform of enriching the country and strengthening the border, bidding farewell to the old times, wonderful singing.
Cocks crow and dogs bark to announce a bumper harvest in the new year.
Chickens chase the sun and the moon and dance like crows.
A dog jumped over the mountains and rivers with great pride. Don't always steal peace for a dog.
In the Year of the Rooster, we welcome victory.
Dogs get rich, and every family dances with chickens to celebrate their return.
Dogs paint red berries, and Five Blessingg chickens return to bamboo leaves for the New Year.
Chicken with bamboo newspaper and three dogs with plum blossom spring.
Kyushu sun and moon open in spring; The midnight bell sounds auspicious;
Four seas celebrate the Year of the Dog. In the year of the dog, firecrackers sound safe.
More than three bamboo cock paintings; The puppy knows that the road is narrow;
Five Blessingg plum blossom dog. Dapeng spreads his wings and hates heaven and earth.
Tengu comes to the world in spring; Rich people laugh in good years;
The god of wealth stops at Xiyingmen. Rich and peaceful dogs are not surprised.
Dogs are happy to leave the door open; Why do dogs complain when they watch the door?
Brush and pen make flowers. Ma Chi took the trouble to travel long distances.
Wrigley gum is like an arrow.
2. Endless riding (a motorcycle slogan)
3, a bright and amazing (the slogan of an eye disease therapeutic instrument)
4. The name of the clothes is amazing (a clothing advertisement)
5, no stomach (a slogan of stomach medicine)
6. Be proud of drinking (a drinking slogan)
7. Taste wine (a wine advertising language)
8. Whole food beauty (hotel slogan)
9. Cough can't be delayed (a cough medicine advertisement)
10, Idle wife and good mother (advertising language of a washing machine)
1 1, silent mosquito (an advertisement for mosquito killer)
12, no inflammation in the mouth (advertised by a toothpaste)
13, 100 clothes and 100 clothes (a brand-name clothing advertising language)
14, attracting people into the store (banner of high-end hotel)
15, Wise men have different opinions (ancient bridge air conditioning advertising language)
16, surprise curtain (advertising language of Asian computer 3D animation system)
17, I didn't know Fule until I drank it.
18, Dashihua Small Petrochemical (Danshu Capsule Advertising Language)
19, six gods are taken, and the whole family has no worries (advertising slogan of toilet water with special effects of six gods)
20, stomach disease treatment with Sifang (Sifang stomach tablets advertising language)
2 1, China Telecom Trinidad Sound Edge (long-distance telephone advertising language)
22. Jiali-Wash away the dust along your way (a washing powder advertisement)
23. Hemorrhoids are not old (a slogan of hemorrhoid medicine)