1, brand positioning: Chen Yifan tea industry is committed to creating high-quality and cost-effective tea products, and its positioning is not a high-end luxury market, but for consumers. The brand pays attention to the internal quality and consumption experience of the products, and pursues to enable more tea lovers to enjoy high-quality tea at relatively close prices.

2. Price: The price of tea in Chen Yifan is cheaper than some top famous teas in the market, but higher than the tea consumed by the general public. The specific price range varies with series, varieties and years, ranging from tens to hundreds of yuan. For example, Pu 'er tea, green tea, black tea and other kinds of tea have products with corresponding prices for consumers to choose from.

3. Brand awareness: Chen Yifan Tea is well-known in China and has a certain sales volume and favorable comments on the online platform. However, compared with some brands with a long history and international influence, Chen Yifan's brand influence and popularity have not reached the top level, which is also a consideration for dividing it into medium grades.