For what? Brand Henan? The Provincial Administration for Industry and Commerce has high hopes and gives the greatest support within its power to help Henan move from a big enterprise province to a strong trademark province.
Order 55 clearly stipulates the three-step plan of trademark strategy, and focuses on the strategic deployment of agriculture, industry and service industry in the three industries. The ultimate goal of these strategies is not only to realize the increase and change of numbers, but also to realize the change of business thinking mode, cultivate and strengthen the cognition of trademarks and brands, so as to really help enterprises enter the era of brand competition.
We can't lie on the hotbed of the newly added trademark 575 19 in the whole province in 20 13 years, but we should go further. Don't be complacent, be brave in innovation and expansion; We should gradually develop from cultivating product brands and enterprise brands to industrial cluster brands and regional brands, and make far-sighted and down-to-earth contributions to building and developing Henan brands. This is the responsibility and mission of industrial and commercial organs at all levels.
However, it must be noted that this great responsibility and glorious mission requires the joint efforts of politics, media, academia and industry. Here, on behalf of all industrial and commercial cadres in the industrial and commercial system of our province, I solemnly promise to the society that in the implementation of trademarks, we only serve, do not charge, only support and do not make profits. With strategic height, professional depth and publicity, we will make due contributions to the development of Henan enterprises and economic adjustment.
Like? Brand Henan? The call sign is the same when it is established. What's our goal? Royal world? !
Zhou Chunyan (Director of Henan Administration for Industry and Commerce)
Media representatives assist the government to realize the trademark strategy.
By hosting this event, our media really know the significance of trademark strategy in the future competition pattern, and also know its decisive role in the process of economic take-off. As media people, we have the obligation to build an all-round platform to serve the government, enterprises and the public.
As? Brand Henan? With the strategic deployment of the provincial government and the provincial industrial and commercial bureau, we hope to truly realize what McLuhan mentioned in Understanding the Media? Media is information? Taking the existing platform as a point, horizontal and vertical integration is carried out to realize that every contact is a catalyst and all media constitute an information platform.
Horizontal integration here refers to cross-border and cross-domain resource integration, which unites political circles, academic circles, industries and the public to create a public social platform, so that all parties can communicate, exchange and transmit information smoothly and quickly; Vertical integration refers to the integration of the media industry chain, including the integration of traditional media (TV, radio, printing, outdoor, etc.). ) and emerging media (APP, WeChat, Weibo, Internet), so as to realize the integrity, unity and coherence of information dissemination in the process of promoting the development of trademark strategic brands, ensure all-media means to cover the society from all directions and angles, assume the social responsibility and cultural communication function of the media, and truly assist the government in realizing the three-step strategy of trademark in Henan Province.
Chen Hao (? Brand Henan? Project leader, deputy director of Minsheng Channel of Henan TV Station)
Academic circles represent the policy environment for promoting brand growth.
Brand management needs to follow the V.I.P concept, vision and vision (cultural texture); Integration (brand story); Practicality is pragmatism (business model). In the process of helping Henan enterprises to brand, the successful cases of brand operation in Taiwan Province Province are divided into four aspects, namely, forming an active brand led by the government to promote the development of enterprises, forming brand value with the extension of factors as the industry, extending brand connotation with the integration of regional culture, and creating brand value with the guidance of real estate industry.
Hope to use it? Brand Henan? In the future communication interaction, the platform will truly realize cultural creativity+business model = brand strength, build the most effective business model for Henan enterprises with cultural creative thinking, create a brand-new brand strength in Henan and create multiple profit points.
Lin (CEO of Taiwan Province Image Strategic Alliance, Head of the Department of Culture and Economics of Shanghai University, Dr. Tsinghua University)
Industry representative
A well-known trademark? Achievement? International brands?
Strengthen trademark protection, shape and maintain the good image of independent brands, and help enterprises from? A well-known trademark? Grow up? International brands? , forming a unique brand advantage.
Shi Jubin (Chairman of Zaoye Co., Ltd. misses you so much)
The implementation of trademark strategy has enhanced the ability of enterprises to explore the market and cultivate brands, enhanced the core competitiveness of enterprises, and fulfilled it with a positive attitude. What is the way to lead taste and taste? Corporate mission.
Liu Xiangdong (Chairman of lotus gourmet powder Co., Ltd.)
I hope that the government, academic circles and media circles can truly form an alliance to guide enterprises to create unique brand advantages and help enterprises learn from them? A well-known trademark? Grow up? International brands? For what? Manufacturing? Where to? Create? Transformation contributes its own strength.
Zhang Tie-shan (Chairman of Jinxing Beer Group)
Wanxi pharmaceutical, right? Zhongjing? Brand expansion, what does the enterprise rely on? Manufacturing? Where to? Create? Change, from a single production and operation to intensive and large-scale development, and gradually form a big healthy industrial chain with the five-in-one development of traditional Chinese medicine industry, traditional Chinese medicine agriculture, traditional Chinese medicine business, health food, traditional Chinese medicine medical care and other related industries. ? Sun Yaozhi (Chairman of Wanxi Pharmaceutical)
Now speaking of Wenxin, we know Xinyang Maojian tea. Speaking of Wenxin, we know xinyang red. We have a brand, the brand is a passport, the brand is a quality guarantee, and the brand is an added value.
Liu Wenxin (Chairman of Xinyang Wenxin Tea Co., Ltd.)
Through scientific and technological innovation, the independent research and development ability and scientific and technological content of enterprise products have been effectively improved, and the brand strategy of MUGUR PETRU CIUBANCAN brand products with high starting point, high quality, high added value, good foresight and strong market competitiveness has been realized.
Han Hongan (Chairman of MUGUR PETRU CIUBANCAN Group)
Special cultural representative
Traditional culture nourishes local brands.
In fact, my understanding of brands is probably not as direct and in-depth as calligraphy and traditional culture, but I think all the goods I come into contact with in my life actually have trademarks and brands. If the traditional culture or regional cultural elements of Henan province can be implanted into the brand strategy, I think it can further enhance the brand recognition and cultural attributes.
Western China (Member of the Academic Committee of the Fourth Book Association and Executive Director of the Henan Book Association)
The current economic situation and policy environment in Henan province provide a rare historical opportunity for the industrial development and brand building of the airport economic comprehensive experimental zone and even the whole province. I hope so? Brand Henan? This program enables enterprises to understand the present situation and formulation of Henan's economic development more quickly and comprehensively.