Enjoy people's livelihood
2022-04-25 18:37 Shanxi vitality creator
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Foreword:
As we all know, with the rapid development of the Internet, many e-commerce platforms have emerged, which have also had a great impact on the physical industry in China. So far, when people shop, they will mainly shop online. It can even be said that online shopping has become the mainstream phenomenon in today's era.
No matter Taobao, JD.COM, Pinduoduo, Vipshop, etc., it has brought great convenience to people's daily life, but in comparison, China's e-commerce platform is still occupied by JD.COM, Taobao and Pinduoduo, and Pinduoduo's strong appearance has also shocked many e-commerce platforms. Everyone is thinking that Taobao and Pinduoduo are both e-commerce platforms, but things in Pinduoduo are particularly cheap. In response to this phenomenon, stores have also appeared.
Pinduoduo is mainly engaged in price wars.
After a detailed understanding, we will find that most of the products and content types sold by Taobao and Pinduoduo are very similar, but there is a big price gap. The overall price of goods in Pinduoduo is much lower than that in Taobao, and many goods may be sent home by parcel for only a few dollars. Everyone thinks that sending something home by parcel post is not enough for a few dollars, but it is true. You only need to spend a few dollars to receive things, and everyone has quality problems with things that cost a few dollars. But compared with Taobao, it seems that the quality is good, not much difference, but why is the price so much difference?
First of all, the first reason is that Pinduoduo is on the rise and needs a large number of users to support it, so the subsidy is particularly large. Taobao is the earliest e-commerce platform in China and has existed for a long time. In the process of accumulation, it already has a large number of market traffic and users. It can be said that Taobao is by far the most widely used among all e-commerce platforms, so Taobao also relies on it.
In the situation of Taobao's almost monopoly, if Pinduoduo wants to fight back strongly, it must create unique advantages, such as price war, which is what Pinduoduo has implemented. Only by getting more users at a very low price can we gain a place in the e-commerce market. For this reason, the top management of Pinduoduo initiated the activity of10 billion subsidy.
This part of the subsidy is increased by investors in Pinduoduo. In order to gain market share, they will continue to increase investment, so that the subsidy activity of10 billion can be supported by more users, and the public can choose the subsidy of10 billion from Pinduoduo when shopping. All kinds of goods are complete and the prices are very affordable. Therefore, many products can be recognized by residents in a short time. It is precisely because of the price war, especially the subsidy activity of10 billion, that many goods are extremely high-quality brand products, but the price is lower than that of.
Pinduoduo adopts the mode of small profits but quick turnover.
As a first-class e-commerce platform in China, Taobao has accumulated a wide range of users, so it will not be particularly strong in subsidies. Compared with Pinduoduo, the prices of all products will be higher. In addition, Pinduoduo has put forward a requirement for all major merchants on the platform, that is, to benefit consumers, such as merchants can provide vouchers to reduce the cost of consumers' shopping, which can also achieve the goal of low prices.
In fact, Pinduoduo's marketing model and development model are very different from Taobao. Pinduoduo mainly focuses on small profits but quick turnover, and even has unique group activities. The more people join a group, the cheaper the price will be. The profits obtained by the platform and merchants will also be guaranteed, and users will also enjoy low costs in the shopping process. Therefore, the marketing model of many products is really different. The way of small profits but quick turnover also allows Pinduoduo to gain a large number of users in a short time.
In addition, Pinduoduo's unique way may be criticized by the public. However, it is undeniable that Pinduoduo has gained more and more new users through boosting. Once boosted to a certain extent, users can get a product at zero yuan or withdraw a red envelope of several hundred yuan. It is through this marketing model that Pinduoduo has gained more and more new users in a short time. Thus, a huge user-based platform has been built, and the traffic has also increased. Therefore, it is precisely because of this unique marketing model that Pinduoduo can fight back strongly and occupy a place in China's e-commerce platform.
Pinduoduo has quality problems.
In addition, Pinduoduo also has shortcomings, that is, there are many fake and shoddy products. When people shop in Taobao, they often buy some fake and shoddy products. But what I didn't expect was that although the price in Pinduoduo was very cheap, there were many more fake and shoddy products. Because the raw materials and costs used are particularly cheap, the selling price is naturally cheap, but correspondingly, the quality is not guaranteed, so the quality of products sold in Pinduoduo has always been.
In order to earn more profits from it, many unscrupulous merchants not only make fakes, but even some sellers fake some brand-name products. Many consumers have really lost a lot of benefits in Pinduoduo. Of course, in order to increase their turnover and have more and better users, the platform side will naturally supervise these fake and shoddy businesses, but because the punishment is relatively light, or just out of formal supervision, it has not caused actual losses to these businesses.
So far, Pinduoduo's platform has no way to reverse this fake and shoddy phenomenon, and the public is paying more and more attention to product quality when shopping. Under the influence of this form, Pinduoduo's marketing model will definitely usher in a bottleneck period. If the overall image is poor and there are too many fake and shoddy products, it will cause low credibility and will be hindered in the future development process.
It is often said that it is worth the money, which is very reasonable. Although most of the products with many products are cheaper, the quality is not so guaranteed. In addition, the price war between Pinduoduo and Taobao also benefited the public and bought many cheap goods. However, no matter which e-commerce platform, in the era when the public pays more attention to product quality, they should work hard on product quality, although small profits are quick turnover.