With deer breeding as the core and deep processing of deer products as the leading factor, the company has carefully developed a series of medium and high-grade deer wine and deer products such as velvet antler and deer blood, which are well received by the market. Among them, deer wine series products won the gold medal, and the products were well received by the guests present and famous chefs at home and abroad.
(2) Rich cultural background.
China has a cultural history of deer health for thousands of years, and sika deer are all treasures. Among them, velvet antler and deer blood have the effects of anti-aging, improving immunity, nourishing yin and strengthening yang, and are good tonics. Deer wine highlights the word "deer" from the product name to the main raw materials. The features and selling points of this product are easily accepted by consumers.
In the vast world, the extremes of things will be reversed, and the flowers will be like flowers. With the continuous progress of society, people pay more and more attention to their own health. Lu Jiu advocates "Lujiu deer products are healthy for all mankind" and "enjoy the beautiful life from Lujiu deer". In the early stage, "Lujiu Lu Jiu Lujiu is delicious and healthy!" Later stage: "cultivate one's morality and cultivate one's nature, drink nine deer wine"
(3) Industry leaders
The company is the permanent director of China Deer Industry Association, "20 12 China middle-aged and elderly health industry is the most honest and competitive brand". Deer wine and deer products produced by the company have the characteristics of fineness, fineness and completeness. They are in the forefront of the development of deer products in China and the pioneers and leaders of deer industry in China. At present, the company's products have been sold in more than 30 provinces and cities across the country and are deeply loved by consumers.
(4) the industrial chain is complete
As a key leading enterprise in Beijing's agriculture and animal husbandry industrialization, our company has many years of experience in deer breeding and deep processing, covering the whole industrial chain of breeding, breeding, deep processing and characteristic tourism, and occupies a high position in the deer industry. The rich product chain meets the diverse consumption needs of the social population. Industry-leading patented technology makes our products original and unrepeatable, which opens the competition distance with products in the same industry. While enhancing the brand competitiveness, it can gain the trust of consumers.
(5) Leading technology
The technology owned by the company is a national high-tech industrialization demonstration project, and the technical level with independent intellectual property rights is currently the first in China and the leading in the world. The company's deer blood wine processing technology obtained 20 1 1 national invention patent. This is an unparalleled advantage of enterprises in the same industry.
(6) High brand value
The company is located in the political, cultural and international exchange center of China. One of the four ancient capitals in China, with a history of more than 3,000 years and 850 years, it has the largest number of world cultural heritage cities in the world. City brand provides intangible brand support for enterprises. Compared with deer enterprises in other provinces, the historical and cultural advantages behind the brand are unrepeatable. At the same time, the company stood in the position of public health from the beginning, and strived to build a brand that meets the psychological characteristics and needs of the public. The accurate positioning of the high-end product image and market of "Nine Deer Deer Deer Industry" brand conforms to the cultural psychology of China people in pursuing health and is easily accepted by the public.
(7) mass production
The company covers an area of 500,000 square meters with total assets of 50 million. The deer industry model of "company+farmers" proposed by the company has been popularized in the surrounding areas of Beijing and Tianjin and in Shanxi, Hebei, Shaanxi, Ningxia and other provinces and cities, with 900 cooperative farmers, and the total deer population has reached more than 1.6 million. The company has now become one of the largest deer enterprises in China. Large-scale production not only ensures the company's sufficient supply of raw materials, but also reduces the production cost and provides the company's competitiveness, which is unmatched by other deer enterprises.
(8) Business advantages:
Since the establishment of 200 1, it has been expanding its business nationwide with the marketing mode of franchise chain. Today, the number of partners has grown to 68, covering many key cities in China. 10 years' experience in chain operation has built a mature, professional and effective team for Lu Jiu, and provided continuous impetus for the development of Lu Jiu and its franchisees.
(9) Profit advantage:
Lu Jiu Lubaotang ensures franchisees to get the maximum profit return with high-quality products, rich profits (average profit rate exceeds 100%) and extensive and standardized market operation.
(10) Affordable
The same is true of the strategic policy of deer products. We reduce the cost of each link, realize very favorable supply price through integration, and let our partners have more objective profit space and competitiveness.