In fact, the tea culture in China has a long history and is profound. For the younger generation, it is the responsibility to carry forward the tea culture in China. However, the concept of tea culture has not adapted to the fast-paced life trend from the beginning, and sometimes it even becomes a fetter. A lot of cultural propaganda has turned it into a cocky thing, which has gradually divorced from the real life of young people. Let young people have one? Tea is old wine? And then what? Is the tea from Masayuki? The core of these concepts.
In daily life, people who often drink tea are mostly young people around middle-aged and elderly people. What will young people think? Tea? Like an antique, they will think it is too old. Drinking tea is healthier for the elderly, but it is not necessary for the young. Because young people are in a period of youthful vitality and strong physical strength, it is natural to think that drinking tea is a matter for middle-aged and elderly people. Psychologically speaking, I prefer drinking tea. After all, in many countries, such as China and Japan, drinking tea has already condensed into culture and tradition.
Unfortunately, the tea market in China is quite scattered, with more than 70,000 tea enterprises alone, but there are no more than 100 tea enterprises with hundreds of millions, most of which are tens of millions of small and medium-sized enterprises. Moreover, enterprises in China, under the condition that tea brands are quite backward, many ordinary consumers don't even remember to buy brands, but only remember to buy a bag of black tea and green tea at most. Because China tea has a long history, the promotion of China tea is more of a cultural propaganda.
Propaganda means has always been a sense of superiority, which makes young people feel too empty and high-end, and will make more young people feel that drinking tea is a noble thing. In this fast-paced environment, most young people drink tea just to quench their thirst and restore their energy. In many cases, values continue to influence the preferences of most young people. Many reasons why young people are not interested in tea are because the concept of tea transmission is not popular with young people.
Nowadays, young people are more interested in the concepts of vitality and fashion, while more traditional or lofty values are not popular among young people, so this is a good sign that young people prefer coffee to tea.