It is reported that Guling Shenjiu is a product developed by following the Chinese nation's regimen for thousands of years. Its formula is scientific and rigorous, and its materials are excellent, which makes full use of the rich advantages of Guangxi's "animal and plant kingdom". It is made of more than 20 kinds of precious animal and plant medicinal materials, such as earthworm bee, big black ant, soft-shelled turtle, king cobra, ginseng, medlar, prepared rehmannia root, rhodiola root, etc., with pure and high-quality rice wine, processed by ancient methods and extracted by modern technology.
Guling Shenjiu is refined from precious medicinal materials by special methods, which has good health care functions such as exuberant energy, improving immunity and prolonging life. Many consumers said that drinking Guling God for a long time really made them feel much better, and they were unlikely to get sick.
Details show brand charm
In the health wine market, it seems a little too simple for Guling Shenjiu. But it is this simple brand that achieves sales of tens of millions of yuan in Shenzhen market every year, which is unmatched by many high-priced wines, and its brand charm can be seen. And this brand charm is displayed through many details.
The first detail comes from its exquisite choice of materials. As mentioned above, Guling Shenjiu takes full advantage of the rich resources of Guangxi's "animal and plant kingdom" and is made of more than 20 kinds of medicinal materials. Among them, the big black ant comes from 100 thousand mountains in Guangxi, which is one of the famous specialties in Guangxi and can enhance immune function; Gecko is rich in amino acids, which can nourish and strengthen the body; Ginseng and Lycium barbarum can tonify qi and resist fatigue ... Compared with some health wines made solely of plant medicinal materials or several medicinal materials on the market, "Guling Shenjiu" is superior in the choice of medicinal materials.
It is not only a medicinal material, but also brewed with high-quality rice, and water is taken from the deep well water of Guling underground 100 meters, and the brewed wine is sweet enough. The second detail comes from the insistence on ancient cooking. As the earliest GMP-certified enterprise in China, Guling Winery has completely adopted advanced modern production technology, but it still insists on ancient processing, that is, all kinds of medicinal materials are processed separately. Because of the different medicinal properties of various medicinal materials, especially animal and plant medicinal materials, only by processing them separately can the medicinal properties of medicinal materials be fully processed and the health care function of wine be stronger. Nowadays, many health wine enterprises mix all the medicinal materials together for convenience, which actually greatly reduces the role of medicinal materials.
It is reported that in the processing of Guling Distillery, most animal medicinal materials are processed with 50-degree wine for half a year, while plant medicinal materials are processed with 30-degree wine for more than half a year, which can not only remove the fishy smell of animal medicinal materials, but also fully extract the beneficial components of medicinal materials. The processed wine is blended according to a certain proportion and then stored for a certain period of time before it can be canned. Every link in the middle can't be sloppy.
What's more noteworthy is that not only middle-aged and elderly people like Guling wine, but also many young people begin to like Guling wine. Some salespeople in supermarkets and restaurants told reporters that most of the people who used to consume "Guling Shenjiu" were middle-aged and elderly people, and now young people have begun to try it, and this trend is becoming more and more obvious.
With its obvious health care effect, stable quality and simple and friendly brand image, Guling Shenjiu has achieved a "brand legend", which continues, and with the foundation laid in the market and consumers' minds for many years, "Guling Shenjiu" will surely have greater achievements in this market.