Determine investment objectives: define your investment objectives and strategies, including the types of franchisees you want to attract, market positioning and so on.
Prepare investment information: prepare investment information and publicity materials, including brand introduction, product line introduction, joining policy, income analysis, market planning, etc.
Selection of investment channels: determine investment channels, including online channels, exhibitions, industry associations, etc. Choose the right channel according to the characteristics of the target franchisee.
Screening of potential franchisees: Find potential franchisees through investment channels and preliminarily screen qualified candidates.
Joining interview: interview potential franchisees to understand their background, experience and investment ability, and verify whether they are suitable for joining your brand.
Background investigation: Conduct background investigation on the candidate franchisees to verify their economic status, credit record and business ability.
Sign a franchise contract: sign a franchise contract with the right franchisee, clarify the rights and responsibilities of both parties, and stipulate the details of cooperation.
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Payment of joining fee: the franchisee pays the joining fee and other related expenses according to the contract.
Training and support: provide comprehensive training and support for franchisees, including product knowledge, sales skills, operation management, etc.
Preparation for business opening: assist franchisees to make preparations for business opening such as store location, decoration design and material procurement.
Promotion: Work out marketing plans with franchisees, provide relevant publicity materials and support, and help franchisees expand brand awareness and sales.
Operation guidance: provide regular operation guidance with franchisees to help franchisees solve problems encountered in operation and evaluate franchisees' performance.
Please note that the above process is only a general guide, and the specific process may be slightly different due to brand characteristics and industry requirements. In the whole process, in order to establish a good cooperative relationship and promote brand development, communication and cooperation with potential franchisees are very important.