Six skills of copywriting 1. The copy is simple and direct, describing the characteristics, functions, consumers and user experience of the product with the most concise words. 2. When you promise to make a clear commitment to consumers, don't use general descriptions, and don't write down descriptions that you don't believe. For example, you can write down the specific discount amount or the specific content of the discount instead of just empty talk, which is more convincing and easier for users to understand. 3. The highest level of learning to tell stories is learning to tell stories. Advertising copy should also be intentional, emotional and affect users' emotions. For example, in the past, Coca-Cola's advertisements contained feelings of reunion with family members during the New Year, so many people subconsciously thought of Coca-Cola during the New Year. 4, directly facing the target population If the consumer group is female, it is necessary to highlight this group, and words such as women appear in the copy, such as the advertisement of Jiuzhitang, donkey glue to enrich blood, and make good use of female blood. First of all, it points out the role of blood-enriching, and then it is simple and clear to enrich blood for women. 5. Good copy is not about length. Some people think that the short story is short and pithy, with profound meaning, and this kind of copy is better, but others think that the long copy is more delicate and contains more true feelings. But there is a saying that no matter whether it is a white cat or a black cat, it is a good cat that can catch mice. Therefore, short copy has its magical function, and long copy also has its advantages. As long as it can be well publicized, it is a good copy. 6. Don't use the uncommon word "Introduction to Pop Culture" to point out that all the TV dramas we see on TV are accepted by junior high school students. In other words, ordinary TV dramas are for people with junior high school education, but many of us will watch them. Why? Because this is brainless, we can have more leisure and entertainment, so don't beat around the bush in advertising copy. Simple understanding is meaning. If the above answer is not clear enough, I suggest you pay attention to me and send a private message "style copy" to provide you with more detailed information.