Team positioning and overall goal: the team must have a vision that is expected to be achieved consistently.
Team building planning:
1, the four elements of team culture construction
(1) Achievement recognition.
(2) Praise generously when the task is successfully completed.
(3) Give those who deserve real promotion opportunities.
(4) Money reward when the goal is achieved.
2. Establish a common goal concept.
(1) Every team member should believe that when the company is profitable, they will also be profitable. They must believe that when the project goes smoothly, they are also winners.
(2) Arrange a goodwill contest with winners, but if the goal is achieved, there will be no victims.
(3) Internal competition is healthy, and one salesman will not be singled out for another.
(4) Encourage team members to work together. Ask them to help each other and weigh the pros and cons.
(5) Taking time to work together is the best way to establish friendship between compatriots.
Organizational structure of marketing center: operation department and sales department.
Institutional composition:
Operation Department, personnel structure: Development Department, 1 in charge, with 3-5 members;
Maintenance department, responsible person 1, with about 15 members;
Sales department, personnel structure: person in charge 1, 25-30 members.
Department responsibilities:
The operation department is mainly responsible for the development, management, planning and implementation of the terminal.
The sales department is responsible for communicating with customers, contacting customers, implementing company resolutions and promoting products.
Communication mechanism:
Including direct communication between company leaders and employees, communication between markets, communication between markets and technical departments, and communication between planners and market and technical departments. Communication should be institutionalized and standardized. There should be a standard for communication within the company, that is to say, what kind of mode, format and language should be unified, so that there will be no information difference between different communication modes. Among them, the rationalization proposal needs to form a system and become an institutionalized and standardized communication channel within the company, so that employees can directly participate in management, communicate substantively with managers, and express or vent various opinions within the company in an open, positive and positive way, thus improving the management level of information communication within the company. If employees have any suggestions for the company, they can also write or call for feedback. The management of the company standardizes the rationalization proposals and then forms a system, which is conducive to the construction of the company's corporate culture.
Team function:
1. Operation plan
Under the leadership of the General Manager, the Operation Department formulates relevant planning schemes, management systems and implementation strategies, and requires all departments to strictly implement them in writing. And gradually improve and perfect in the practice process.
Implement sales promotion
Through the division of labor and cooperation of various departments, the relevant program documents are implemented in coordination with each other, and problems are found in time during the implementation process, the reasons are found out, and countermeasures are discussed.
sell
Through various resource channels, such as personal network resources and network resources, collect relevant customer information that is beneficial to the company's product sales, and integrate and report it, so as to launch targeted sales and improve the signing rate.