"A good title is half the story" makes sense. An excellent title is equivalent to the facade of the whole soft story, which determines whether the user clicks and is interested, and largely determines the lifeblood of the story. However, writing headlines is often quite difficult and requires long-term training, rather than relying solely on the form of "title party" to quench your thirst.
Title party is an excellent way to intercept traffic, but in the long run, it is by no means the right way, and even extremely harmful to the whole soft text ecology. Therefore, it is also a way to properly use the title party to attract users' attention.
Here, I want to share more than 20 ideas about headline writing:
1, digital title
"Counting the top ten unknown historical secrets, there is always one that you can't think of."
"Teach you how to raise your monthly salary from 3,000 to 30,000 in three months."
The advantages of digital headlines are straightforward and simple, people are more sensitive to numbers, and it is easier to intuitively feel the core of the copy, leaving a deeper impression, and at the same time making the soft text more convincing and credible.
Step 2 borrow the title
"He was invited by Wang Sicong to attend a birthday party, and now he has reached this point."
"Chang 'an caught fire at twelve o'clock, but I was thinking about the food inside. "
Borrowing celebrities, stars, online celebrities, hit dramas, hit variety shows, etc. is this logic. As long as you can get involved, you can get a ride in the traffic. At the same time, taking advantage of the situation is free after all, and it is inevitable that there will be too many hot spots.
Therefore, we must also have a posture and level. Forcibly pulling will only make readers feel cheated or even disappointed.
How to accept hot spots and naturally transfer to the information you want to convey requires an accurate starting point on the one hand and a mature ability to control words on the other.
3. Revealing secrets and warning headlines
"Warning: You should not eat these foods during weight loss."
"Reveal how recent college graduates succeed in the workplace"
This kind of title can satisfy people's curiosity and prying desire, attract clicks, such as exposing black industry, industry secrets and celebrity gossip, warning people of improper operations such as health care, health preservation, fitness, maintenance and parenting, and also allowing users to click and watch in panic.
4. Title of the question
"How to choose infant milk powder?"
"One hundred yuan headphones won't choose? Just look here. "
This title is suitable for SEO optimization, which is convenient for users to search and view, and it can bring high exposure.
5. Flexible use of online buzzwords
"I'm too hard! God please help me! "
"Confirming your eyes is Sen's street style."
Flexible use and adaptation of online buzzwords can increase the interest index of titles and quickly attract the attention of netizens. Proper use is also a smart way, lively, fashionable and attractive.
6. Dry goods sharing type
Advanced Guide for Operation of Dry Goods 20 19 Little Red Book Platform
"How to share how to quickly warm up the relationship between two people"
Concise and clear, directional, can quickly attract interested audiences, do not need fancy titles, concise and purposeful, and the dry goods attribute of the article is also clearly visible.
7. Adapted famous sayings
"It's gold, and it will always be spent."
"Everything will be fine. All shall be well, jack shall have Jill."
In a flash, famous sayings, proverbs, buzzwords and ancient poems are adapted to add interest and spirituality to the title, and readers can smile just by the title.
8. Minimalist title
"Tencent is no longer great"
"In the era of war and investment, the giant's training ground"
In the title, a minimalist three-stage structure like "subject, predicate and object" is used to outline the core of the article description. The language is not only concise, but also accurate enough. Of course, this kind of topic requires extremely high copywriting skills.
9. Lenovo title
"It turns out that we have been cheated by our parents for so many years ..."
"Catch up with the beauty queen the next day, and she left ..."
Curious title hooks arouse readers' imagination and attract them to click and read. Just reading the title is enough to make people daydream. Good associations and bad associations are not important. As long as there is a contrast in the content of the article, readers will have an unexpected impression after reading it, and the "routine" will be successful.
10, concluding title
"It turns out that these are all rumors, and today I finally understand!"
"The human brain has only developed 10%? Fake! "
Summarize the whole article in the form of a conclusion, lay the core of the article's views and expressions, be straightforward, and quickly attract the audience interested in the topic.
1 1, war-induced, contradictory
The hard life of the bachelor next door
"I won 5 million, but I'm not happy."
By creating titles with contradictions, conflicts and different concepts, it is difficult for readers to understand, resist and disagree psychologically, and they have a sense of "owe to play", which can attract readers to click on the content to see whether it is true or not.
But at the same time, such titles should be used with caution to avoid provoking disputes and causing social contradictions.
12, reverse thinking type
"Money is earned by lying down."
"I'm too smart to be a big deal."
Breaking the rigid thinking mode and thinking reversely about common and seemingly conclusive ideas and things can often lead to novel and creative conclusions. This kind of thinking is directly reflected in the title, which can quickly attract readers' attention and even bring surprises to readers.
13, exaggerated title
"20-year-old man, 60-year-old body"
"If you don't buy a water purifier, you will live for at least five years."
"My boyfriend said these ten words, and I want to hammer him to death in minutes."
Exaggerated headlines are a double-edged sword. On the one hand, it can quickly attract traffic, click-through rate and sharing, on the other hand, it is easy to cause controversy. Therefore, when you start a title, you can exaggerate it appropriately, but you can't overdo it. Don't touch the moral bottom line, even moral kidnapping, which will cause readers' disgust and resistance. At the same time, you should be familiar with the platform's examination rules, otherwise you will be easily shot by the platform.
For example, "I'm not from China …" and "Shocked! A woman publicly sells meat in the street for money, and all the photos are out, and so on. These are exaggerated, and the content and title are untrue. Moral kidnapping should be strictly prohibited.
14, figurative title
"Choosing makeup is like choosing a husband."
"This China version of the widowed sister's woman is so beautiful that it makes people drool."
Many things in life are mostly related. The advantage of using metaphors flexibly is that unfamiliar things can be displayed with familiar faces. In this process, metaphor should be appropriate, appropriate and life-oriented, rather than misusing metaphor. For example, Mi Meng's "Patriotism as bestiality" is a typical example of the wrong title.