The applet mainly consists of two parts: "watching video" and "making music album", which respectively watch and create short videos.
The "Watch Video" section shows the video content in the form of Feed stream, which needs to be clicked to play and watch. This is similar to Aauto quickless, but the exhibition area of each video is larger than Aauto quickless, and it is also equipped with eye-catching big font titles.
In the Feed stream page, the green share button is very eye-catching. The text on the button is "forward to family and friends", which middle-aged and elderly users can understand at a glance. In addition, the green share button also occupies a large area at the bottom of the video playback page, and this button will not disappear after clicking the hidden progress bar on the screen. In addition, after the playback, a button will pop up on the page to share the video.
In guiding middle-aged and elderly users to share products in this area, it can be described as indiscriminate bombing.
On the video playing page, we can see the orange "Send Flowers" button, which is essentially a great function. Double-clicking can also achieve the same effect, which is faster and consistent with Aauto.
In addition to the recommendation page, the tab navigation bar at the top of the home page also has subcategories such as "anecdote", "health preservation" and "blessing".
The right center of the tab at the bottom of the applet homepage is the "Make Music Album" entrance. Its main function is to match the pictures selected by users with music and templates to make short videos.
After clicking enter, the user can directly select the ready-made template of music, or match the template and music by himself. The whole production process is simple and easy to understand.
Click on the music album made by friends, and click the red "I'll make one" button to go directly to the production page.
In general, "Good Morning Watch" is a short video application suitable for middle-aged and elderly people. Eye-catching buttons, colloquial copywriting and concise action flow make middle-aged and elderly users get started quickly.
Not making "Good Morning Watch" into an APP may be simplifying the user experience, because middle-aged and elderly users are more willing to socialize on WeChat.
Recently, Aauto Quicker has successively launched short video products such as Awesome, Tale of Youth and You Mao, which are laid out for different age groups and vertical categories. It remains to be seen whether Aauto can effectively shorten the gap with the headline product matrix.