Situation analysis
SWOT analysis is a comprehensive analysis method, which needs to analyze both internal factors and external conditions.
Applicable occasions: Collect information inside and outside the enterprise, analyze the market environment and competitors, and formulate enterprise strategies. Internal factors: advantages S (advantages) disadvantages W (disadvantages) External factors: opportunities O (opportunities) threats T (threats)
Internal reasons of the enterprise:
Competitive advantage strength competitive advantage
W-external factors of weak competitive disadvantage enterprises;
chance
Threats. Threats
Software analysis is mainly carried out in Q, C, D, M and S fields:
Safety, stability, reliability, aesthetics, applicability, durability and economy of product quality.
C- cost (price) Production cost, sales cost, service cost and sales price (product profitability) of the same level products.
D/D- output, efficiency, delivery capacity, total output, production capacity (CT), comprehensive efficiency, per capita output, per capita added value and on-time delivery.
D/L- product R&D/ production technology (product technology and manufacturing technology) New product design and development capability, development cycle, patented technology, proprietary technology, technological innovation capability, etc.
Software analysis is mainly carried out in Q, C, D, M and S fields:
M- Personnel/Equipment/Materials/Methods/Measurements
Talent: experienced excellent management talent, technical talent, excellent management and technical team, young/passionate.
Equipment: advanced and efficient production line, modern and high-precision production equipment and testing equipment.
Materials: excellent supplier team, first-class supply chain, stable high-quality and low-cost material supply.
Methods: Advanced management methods, management system, smooth information (information can be obtained before other competitors) measurement: advanced measuring instruments, scientific measuring methods and complete quality control system.
Sales/service
Sales: strong sales network, excellent sales team, rich sales experience and skills, flexible ability to cope with market changes, excellent brand image, brand value and market recognition, good customer relationship and loyal consumers.
Service: perfect after-sales service system, excellent service and satisfied customer base.