This plan is a headache for all planners, even at such a critical moment, it has to be made. Other shops in the beauty industry, such as beauty salons or beauty shops, often plan a series of activities because of better promotion of beauty products. Whether you are looking for or preparing to write "How to write a beauty salon activity plan for reference", I have collected relevant information below for your reference!
How to write the activity plan of beauty salon? Reference article 1
At the end of the year, major beauty salons are also busy and begin to plan the annual terminal appreciation meeting. As the name implies, the purpose of the appreciation meeting is to further close the relationship with customers and lay a good foundation for next year's business. Sort out the main points of the year-end appreciation meeting of beauty salons for your reference only.
First, effectively invite customers.
One month before the event, banners and posters with the theme of "Terminal Club" will be hung outside the store, and terminal club prizes will be placed and displayed in the store to highlight the brand on the product showcase and create an overall terminal club atmosphere.
Whether customers can be invited effectively directly affects the success or failure of the terminal. For beauty salons with good customers, it is recommended to sell invitations, and products and services will be given invitations. On the one hand, it can determine the number of people and reduce the cost burden, on the other hand, it can cultivate the mentality of paying first for end customers, which is conducive to the promotion of the event site.
For beauty salons with poor customers, it is undoubtedly more practical and effective to send invitations free of charge. Customers can be invited through old customers bringing new customers or placing orders in the community. Generally speaking, inviting guests should be based on the actual situation of beauty salons, whether it is "selling" or "sending" or a combination of "selling first" and "sending" and "selling", all of which need to be fully considered before implementation.
Second, make detailed plans.
Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, bring up the files to fully understand the current consumption of customers in the beauty salon. For new customers, we should pay attention to guidance, and make a good sales plan as soon as possible according to the information feedback from their receipt, such as age and occupation. According to the data collection, considering the main content and creative process of the terminal meeting, make a detailed thank-you meeting plan.
The main purpose of the beauty salon's year-end appreciation meeting is to contact customers' feelings and thank their old customers. In practice, these misunderstandings often appear in the year-end appreciation meeting of beauty salons:
1, the goal is unclear, and I don't know what I really want.
Many beauty salons, when planning appreciation meetings, not only want to let customers have fun, but also want to promote the sales of beauty salons and expand their influence. As we all know, if you think about everything, nothing will be fine. The appreciation meeting must have a fixed theme, either thanking the customer or discounting the beauty project. Only with a clear goal can we organize a successful thank-you meeting.
2. If you rely too much on the speaker, it will not be equal to the lecture.
Some beauty salons tend to rely too much on lecturers, and there is no other content to support them except listening to lecturers. Such a thank-you meeting can't arouse customers' goodwill and interest, and the participation is not enough.
3, the planning is not detailed, leaving out details.
A thank-you meeting needs to consider many details, such as specific processes, prepared materials, publicity means, venue arrangement, etc. These need to be prepared in advance. Doing the details well is an essential factor for the success of the terminal. Is the sound at the meeting good or bad? Do you have a file of invited clients? Is the meeting process interlocking? Are the items prepared complete and sufficient? All these require beauty salons to plan and implement every link carefully and comprehensively.
4. The time and efforts to promote the order are insufficient or the commercial color is too strong.
A successful terminal appreciation meeting must make customers feel comfortable and not show too strong commercial color and make customers feel disgusted.
How to write the activity plan of beauty salon 2?
First, the purpose and significance of the year-end appreciation meeting held by beauty salons:
Generally speaking, the year-end appreciation meeting of beauty salons has the following purposes:
1. Grateful customers-the end of the year is the peak season for all industries, giving back to old customers in various forms and strengthening customer loyalty.
Cultivate the feelings between customers and beauty salons in a pleasant atmosphere and promote customers and employees to become friends.
2, full customer coverage-a meeting to lock 90% of the old customers, so that customers do not lose.
3. Double performance-driving sales, improving the performance of beauty salons, and making great achievements in a short time.
4. Consumption upgrade-within 30 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through terminal conference communication, customers will be guided and educated in the concepts of consumption, health and beauty.
5, innovation-the promotion of new products, new projects, to give customers a sense of freshness.
6, a large number of new employees-80% of the old customers introduce us to new customers, and use various promotional activities to retain old customers and develop new customers.
7. Absolute clinch a deal-80% of old customers clinch a deal, 50% of new customers clinch a deal.
8. Delineate employees-employees can earn more than 3 times in 30 days, which is conducive to the stability of the team. Through the influence of supervising teachers, we can strengthen beauticians' sales awareness and improve their sales ability.
9, lock in the future-80% of customers are firmly locked in, and the huge industry influence makes the beauty salon famous in the local area.
10, revitalize heavy customers-80% of sleeping customers are activated for consumption again.
Second, the year-end appreciation meeting of beauty salons is held in various ways.
Activity form: party+entertainment+appreciation+preferential policies+recharge consumption+drive people+lottery+dinner.
In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.
Third, the theme of the year-end appreciation meeting of beauty salons
Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty and health forum, beauty and art festival, etc.
Fourth, the beauty salon year-end appreciation meeting design scheme
(1) The main purpose of the activity is to determine the real purpose of the activity and clarify the hope. Customer appreciation, gratitude meeting, cultural festival, corporate publicity, expert forum, new project promotion.
(2) Activity objective: to formulate the activity standard and performance, store image and customer accumulation. It must be digital, standardized and measurable.
(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.
(4) Publicity of activities
1, internal publicity:
(1), hanging banners and putting up advertisements in beauty salons to attract customers;
(2) The beautician preaches to the customers and transmits the activity information.
(3) Hang up the advertisement of the beauty salon's annual activity plan, and let customers explain the annual activity plan in detail in the store.
(4) Use SMS platform to send short messages to customers to inform the activity plan.
(5) The beautician calls customers and conducts telemarketing.
2. Publicity
(1), an out-of-store promotion.
(2) Distribute leaflets and invitations for publicity.
(3) Online advertising.
(4) Advertising media, newspapers, television and radio.
(5), outreach association publicity.
(6), marketing personnel external marketing.
(5), meeting policy
1, pre-conference marketing-determine preferential policies for pre-conference activities, pre-conference preparations and target performance.
2. In-conference marketing-making conference activity plans, activity details and preferential activities.
3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.
(vi) Participants in the event
The main participants in the activity have the following roles: organizers (beauty salons), participants (customers), implementers (beauty salons, equipment providers, audio providers, performers), propagandists (advertisements, radio stations, journalists, me) and supporters (manufacturers, experts, partners).
(vii) Supporters of the event
Activity supporters mainly refer to beauty salon product suppliers and some social gatherings. A good meeting must have the strong support of manufacturers, which has an advantage in attracting customers.
(8) Activity time.
The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of 65438+February, and many people will also arrange it on New Year's Day next year, or around the Spring Festival. But for all walks of life, all kinds of customer activities, especially some supermarkets, should be held in advance to promote sales. In order to let customers spend money on their own beauty salons in advance when making other consumption, the time is arranged in 65438+February and 65438+ 10.
(9) Materials and accessories required for activities: omitted.
How to write a beauty salon activity plan 3
First, learn from the credit card master and deputy card system and implement the "member registration card" model.
The method is that each membership card can handle a registered card only by charging 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended.
The advantage of this way is that your members can give away the beauty membership card as a gift (it is different from borrowing the membership card in the process of use, because it is "borrowing" and "sending", which is very different in interpersonal relationship). It can increase cash flow and expand the number of associate members at the same time, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapeutic cards will increase their interest in changing membership cards, and old members will also bring new consumption.
Second, promote the mode of "women spend, men spend".
It is an undeniable fact that the wealth of today's society is still in the hands of men, who are often willing to pay for the ladies they care about or are comfortable, especially in the beauty of women.
Your store can promote the membership card as a gift from a man to his favorite woman (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay the bill than women as long as the sales staff and methods are suitable.
Third, horizontal alliance and joint promotion.
It is to unite clothing, leather bags, shoes and hats, cosmetics and other industries related to customer consumption, and choose a suitable one in each industry to form a business alliance (not too far from the current two beauty shops). As long as the customer becomes a member of one of the members, he is a member of all members of the whole alliance business and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the generalization of bank credit cards, more professional and more concentrated in the region.
This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops for a long time. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.
Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.
You can often hold some free training seminars or networking activities in your two stores, such as beauty, housekeeping, children's education and so on. Start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the store and you in the event, which can expand new customers and enhance the popularity and reputation of the beauty shop.
These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity to celebrate and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here.