Many friends asked me, from what angle do novices start from the media, and how can they get benefits? I am Xiao Bai, how do I start with the media, and how do I choose my own goals? Let me talk about how to operate the media, how to earn more than 10 thousand a month, even if it is a novice operator, it can be like a duck to water!

1, positioning

This is the first step to be self-media, and many choices in the future are decided by this step. What field do you choose to do? Do you want to be a funny entertainment account or a knowledge account What is your target user group? Focus on video or specialize in graphics and text? What is your business purpose? These are all things to consider.

You can consider your hobbies, specialties and superior resources when choosing an account field. Choose your own professional field as much as possible, so as to provide users with more valuable information content.

2. Platform selection

After positioning the account, you need to choose the corresponding platform. The factors for reference are: you can choose big fish and headlines in the fields of entertainment and comedy. Many explosions of big fish come from entertainment or comedy, which is also a hot topic in headlines. Relatively speaking, the unit price of comedy is not high. Knowledge dry goods can choose Baijiahao, and Baijiahao's content is strictly reviewed, which is suitable for original knowledge content and the unit price is also high. In terms of content form, Baijia number and Penguin number are more suitable for graphic accounts, Dayu number and headline number are more suitable for video accounts, and the unit price will be relatively high. You can choose multi-platform operation, but it is best to choose a main platform, and the content will be online on the main platform, and then synchronized to other platforms after a while.

Step 3 register an account

This is not much to say. If you want to register a platform directly, Baidu's corresponding platform will have a registration page. Then fill in the information according to the prompts. When filling in the account nickname, you can name it according to your own domain name, and it is best to reflect your own domain name information. For example, if you are a gourmet, you can say XX food, and if you are a tourist, you can say XXX travel, so that you can directly tell the user your account information, which is also beneficial to your account information when using keyword search and improve the exposure opportunity.

4. As a novice

Since the media account will have a novice period, 100 families need to be upgraded to junior authors to open the income, and the headlines can be turned positive. After the big fish turns positive, the star rating of the account needs to reach 5 or original to make a profit. Penguin will pass the trial operation stage, and the main traffic will have advertising revenue.

The skills of novices on all platforms are similar: original content, insisting on posting articles every day, ensuring the safety factor of articles, and improving the account index. Generally speaking, posting videos will be easier than posting articles (except Baijia number). Stick to these points and you will be able to become a full member in a few days.

5, content material creation

Topic selection: You can pay attention to hot search lists and real-time hot spots, you can also use index query tools to search for high-flow keywords, select appropriate keywords to implant in articles or titles, or use keywords to search in search engines to view related searches. It is a good way to collect topics, and the stories around you can also be good topics.

Title: Try to control the number of words in the title to 23~26 words, and use a three-paragraph title with clear meaning to highlight the key information and domain information of the article. Typesetting: short articles are better than long articles, and multiple paragraphs are better than one to the end. To combine graphics and text, pay attention to the cover picture.

The above are the five major steps of self-media operation. Knowing this can easily run our self-media. Next, I want to talk about the money-making model from the media. How can I earn more than ten thousand yuan a month?

How does the media make money? What is its profit point?

1. Where there is demand, there is market and there is price. Apply for a trumpet, write your own novice period and sell it. For example, the price of an account for Baijiahao is between 1000- 1800, and a person can raise 15-20 accounts a month. Income is between 15000 and 30000!

2, writing income: publishing articles from the media platform, using methods to quickly create articles or videos, the platform gives certain subsidies according to the reading volume of the content, called writing income! A person's monthly stable output value is about 654.38+0 million.

3. Docking the MCN mode of the resource operation platform, obtaining benefits in the early stage (transition period), operating the account platform in the later stage, and obtaining platform matrix subsidies for a single parent account +5-20 sub-accounts, with a single account of 20000+ distribution+10 plus push traffic support+reading benefits, which can be copied.

The profit point of the media:

Graphic income: a single person can make 520 original works a month, and the monthly income of a single person is about 15000-30000 yuan.

Video revenue: a single person has almost 260 original videos a month, and the profit for a month is about 35,000-50,000 yuan.

So it is not difficult to earn more than 10 thousand a month.