1. Convenient and efficient management
The traditional store management basically relies on manpower, lacking the assistance of tools, and the management efficiency is low. Through the free membership management system, merchants can systematically manage members, commodities, consumption points, financial statements, WeChat Mall, marketing activities and WeChat membership cards in the background, thus improving the operation and management level of stores, which are widely used in small and medium-sized stores such as beauty salons, restaurants, automobile beauty shops and pharmacies.
2. Member Graded Marketing
Homogenization of members is one of the main culprits leading to the loss of customers in stores. Being too close to members' rights and interests, the attraction of the store membership system gradually loses, individual customers are not interested, and old members are not enthusiastic about consumption, so it is difficult to achieve results in store marketing activities.
In order to solve this problem, merchants can use membership management system to classify their members' consumption points, set the increase value of points, formulate differentiated marketing plans for store members, distinguish the membership rights and services among members of different grades, effectively stimulate the consumption activity of low-consumption members, and attract the attention of individual customers and guide their registered members through the treatment of high-grade members.
According to the specific consumption data of different members, merchants can also analyze their consumption attributes and understand their personalized consumption needs, so as to carry out accurate marketing, enhance customer satisfaction through personalized services and enhance the consumption stickiness of members.