Luckin Coffee's brand vision is to make every customer enjoy a good cup of coffee that is delicious and worth drinking, and its brand mission is to build a world-class coffee brand from China. By making full use of the new retail model of mobile internet and big data technology, we have deep cooperation with top suppliers in various fields and are committed to providing customers with high-quality, cost-effective and convenient products. Luckin Coffee's coffee beans won the gold medal in IIAC International Coffee Tasting Competition for two consecutive years.

2065438+On July 8, 2009, Ruixing announced the launch of Luxiao tea products and entered the new tea market. In September of the same year, Lu Xiao tea brand operated independently and introduced a new retail partner model. Luckin Coffee signed a three-year cooperation framework agreement with hals to achieve all-round cooperation. In June+10 of the same year, Ruixing signed an agreement with Louis Dreyfus to establish a fruit juice joint venture company.

The recommended categories of Luckin Coffee are as follows:

1, meteorite latte, stirred before, the first bite is absolutely wonderful, and I can't sleep after drinking it. The last choice of those who stay up late is bitter. I like its meteorites. They are very chewy.

2, coconut latte, the latest model, combined with coconut palm brand coconut juice, packaging users call it extreme soil advanced. There is a layer of milk cover, the taste is dense, and it is refreshing to go back to coconut juice in one bite.

3, thick milk latte, rich milk flavor, high taste, friends who don't like coffee and want to try can choose this.

4, raw coconut latte, the first bite of coconut is a bit bitter, the more you drink, the more fragrant! Lactose-free, suitable for lactose intolerant people.

5, velvet latte tastes sweet, it is best to choose sugar-free, milk is replaced by Hokkaido-style thick milk, velvet touch on the tip of the tongue.