Common New Media Copywriting Skills
1, before writing a copy, think about whether the content is valuable to the reader.
The content we publish from the media every day can't be just for completing tasks or pushing it to users. Before posting, think about what value this article can bring to users, whether users will buy it or not, and whether they will share it.
Often check the articles with high reprints, and you will find that most of them are very practical, even chicken soup for the soul and health care content are useful to users. There are also some articles that allow users to acquire knowledge and skills. When users read it, they will really sigh and laugh from the heart, which is fun and useful. Therefore, when making content, we must think clearly about the value of the article.
2. When choosing the content of the copy, follow the trend of marketing and seize the hot events.
Hot marketing is actually a kind of "borrowing marketing". No matter what kind of self-media, you can actually make your own content cater to hot events, enhance the timeliness of copywriting content, and stimulate fans' enthusiasm for sharing.
For example, the "video of the waves after the waves", which was very popular before, triggered the debate between "the waves before" and "the waves after" within a day or two. I also caught the hot spot and published my own article in the headlines. 1 day, and the reading volume of articles reached 30,000.
After an event becomes a hot spot, thousands of people will pay attention to it, not only your own fans, but also other fans who pay attention to hot events will see your article. If your article is attractive enough, it is easy to get a lot of reprints.
3. Refine ideas with debating thinking and add points to the copy.
When most people have the same view on one thing, if you express different views, you will soon get the attention of those people. Although you may be attacked, you will get a lot of attention.
For example, when everyone said that we should do more activities in WeChat marketing, you expressed your opinion that WeChat should be content-oriented, and only by making good content can we get real fans. In fact, there is no absolute right or wrong between them. Promotion activities must be done to get a lot of users quickly, but the quality of content can not be ignored. When you express it from different angles, you will get the approval of fans who share your views.
The essence of all self-media copywriting methods is user-centered, trying to grasp the pain points of users. When writing a copy, we should always ask ourselves how users will feel after reading my article.