Can you write about the POP promotion in drug stores of SFDA? You can't write gifts.
The requirements of the Food and Drug Administration for pharmacy advertisements are as follows:
1 Do not advertise prescription drugs to the public in the form of giving away medical and pharmaceutical journals;
Prescription drugs may be advertised in medical and pharmaceutical journals jointly designated by the Ministry of Health and the US Food and Drug Administration, and may not be advertised in the mass media or to the public in other ways;
If the name of a prescription drug is the same as the trademark or the name of a pharmaceutical manufacturer, it shall not be used to publish advertisements in disguised form in media other than medical and pharmaceutical journals;
4. It is not allowed to use the names of prescription drugs or trademarks registered with the names of prescription drugs and enterprises as titles for various activities;
5 Prescription drug advertisements should be accompanied by advice, that is, "This advertisement is for medical and pharmaceutical professionals only".
Does handwritten pop need advertisement censorship? No, according to the public information of inquiry, hand-painted POP is only a publicity material and does not need to be reviewed. Hand-painted POPs in pharmacies generally indicate the name and efficacy of drugs in big characters.