What should individuals pay attention to when applying for trademark registration? 1. Ask about the trademark first. If there is no identical or similar trademark in advance, you can make application documents and submit the application;
2. About 1 month after the application is submitted, the Trademark Office will send you an application acceptance notice within ten working days (this period is called the formal examination stage).
3. After the formal review is completed, it will take about 1 year to enter the substantive review stage.
4. Those who pass the substantive examination shall enter the announcement procedure (this period is 3 months, also called the objection period);
5. When the announcement expires, no one raises any objection. You can get the registration certificate.
How do individuals apply for trademark registration? Application route:
1. You can go to the registration hall of the Trademark Office (Beijing) in person.
2. You can entrust a trademark agency to handle it.
Application fee:
Need to pay an official fee of 1000 yuan to the Trademark Office; If you entrust an agent, you need to pay an agency fee of about 600-800 yuan to the agency.
Information required for application:
1, trademark pattern is required;
2, the scope of goods or services used by the registered trademark;
3. Identification documents: A. If the company applies, a copy of the company's business license is required; B. Personal application: A copy of the business license and personal ID card of individual industrial and commercial households is required.
What is the principle of trademark naming? To name a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be noted:
1. Easy to identify, read, understand, remember and write.
The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long.
2. Grasp the characteristics and highlight the key points
Trademark name is very short, which can only show the characteristics of a certain aspect of the goods, so we should grasp the characteristics and highlight the key points. This kind of prominence, or focusing on identity, for example? Kweichow Moutai? ; Or focus on display technology, such as? The essence of ancient Chinese health? ; Or highlight materials, such as? Two-sided needle toothpaste; Or focus on showing value, for example? Diamond fans? ; Or focus on demonstrating utility, such as? Belle brand soap? ; Or sketch an image, like? White rabbit toothpaste? ; Or show interest, like? Xiyingmen towel quilt? ; Or show style, like? Piano princess? ; Wait a minute.
3. name and reality should be integrated to avoid self-contradiction
The name should reflect a certain characteristic of the commodity from a certain aspect, should be associated with the commodity, and there should be no phenomenon that the name of the commodity does not match the reality or damage the image of the commodity. Like what? Panther brand agricultural vehicle? ,? Panther? Shows the power of the car. Chrysanthemum? Electric fan? Chrysanthemum? It gives people a cool feeling, combining name with reality, and it is reasonable.
4. Consider the psychology of consumers.
Commodities have a certain number of consumers, and naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Bao Si and Golden Ballet. High-end consumer goods, according to the characteristics that buyers should choose carefully, use brand names to indicate the preciousness, sophistication, durability and advanced quality of the goods, so there are Strauss piano, Panda TV, Aerospace refrigerator, Sapphire watch and so on.
5. Names should be beautiful and meaningful.
The so-called aesthetic feeling is that the name is vivid and can make people have good associations. Such as: tulip wallpaper, penguin sweater, lotus gourmet powder.
Implication means that a name can contain more information. Like what? Do you like it? It not only shows that the product introduces Italian technology, but also tells people that the product is satisfactory. ? Old Frye? It not only has the meaning of providing for the elderly and being blessed in Chinese, but also is homophonic with English LONGLIFE.
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