The theory of seven tyrants has accurate market positioning and hot topics of public concern.
First of all, as a network variety show, Qiba said that the earliest positioning was from the post-90s to the post-90s, taking into account the post-80s and post-00s. Most of this age group are young people, who are the biggest users of the Internet, and most people rarely watch programs on TV. Then the network variety show will inevitably pay attention. Secondly, the topics of each program of Chipasho are basically selected from the current hot or hot topics, which is easy to attract the audience to participate in the discussion, such as? Should I look at my partner's cell phone? 、? Marriage is not important. Is it appropriate? 、? Do people do stable jobs or pursue their dreams when they are 30 years old? 、? Will spoiled women have a good life? 、? When couples quarrel, who should apologize, or the boy should apologize first? ? And so on, are topics that young people are concerned about at present, so it attracts everyone to pay attention to the content of each program.
Qiba said that the competition system is not standardized and the host lineup is luxurious.
There is a seventh season because the competition system of the program is not fixed. You know, the same program content and the same host will cause the audience's aesthetic fatigue and lose interest over time. For example, the fifth season of "Qipa Shuo" started? Knockout? And then what? Open a bar? Links greatly enhance the program, enhance the topicality of the program, and enhance the interest of the audience. In addition, luxurious hosts, tutors and debate members are also the real reasons. As the son of Ma Ji, the former host of CCTV program and the famous cross talk actor, and the former chief content officer of iQiyi, Ma Dong has many connections and resources, which can bring endless power to the program. As the host of Kangxi Comes, he has rich performance experience, and it is easy to drive and adjust the atmosphere of the program, including later Gao and He Jiong. , are well-known star artists.
The theory of seven tyrants conveys correct values and conquers the audience with language.
Besides positioning, competition system, topics and talents, the most important and fundamental point is content. Flattery can't really attract the audience for a long time, just by? Quality? Victory can last forever. The quality of the program is good, the content is substantial, the viewpoint is clear, it can convey the correct three views for the public, conquer the concern with language and convince the public, and it is a truly excellent program. That's what Qipa Shuo did, so it has always had a loyal audience.
At present, there are a variety of variety shows in China, and the audience has more choices, but only variety shows made with heart can get long-term attention and follow.
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