Nongke Village is one of the top ten villages in China, one of the top ten most attractive leisure villages, and the birthplace of farmhouse tourism in China. Based on the flower industry, grafting the farmhouse tourism industry has become a model of rural tourism in China, enjoying a good reputation at home and abroad. It receives more than 2 million tourists every year and is called "100 million yuan village".
First, the history of entrepreneurship
The development history of agricultural villages-four hard-working experiences, summed up as sixteen words "hometown of Yang Xiong, hometown of farmhouse music, hometown of flowers and trees, hometown of bonsai"
Second, innovative development model.
1, government guidance+market operation-find someone
Under the guidance of the government, in order to enhance the core scenic spots of agricultural villages, Youai Street led the local leading enterprise "Sichuan Seo Ji-Hye Cultural Tourism Co., Ltd." and the village collective company "Chengdu Haitang Funong Agricultural Technology Co., Ltd." to establish Chengdu Agricultural Village Scenic Area Management and Operation Co., Ltd., which was officially launched on March 2, 20 18.
We hired 10 experts, 18 consultants, 5 entrepreneurs, 24 housewives, 72 craftsmen, 2,386 new and old villagers and business households & a total of 56 companies.
2, the separation of powers, * * * enjoy the village
Combined with the separation of powers, we will adopt various modes such as transfer, co-construction, shareholding, leasing and trusteeship, introduce platform funds and powerful investors to "change birds" for existing business households, promote the transformation and upgrading of farmhouse music (rural hotels), and create an "international rural living room and theme homestay settlement group".
3. Solve the problem of who will pay the bill.
With the multi-mixed mode of "one village and ten villages", 36 super brands of IP were introduced, which attracted many theme homestays such as cultural creation, art, Chinese studies, pottery, Tang Dao, network celebrities, tea ceremony, logs and strange stones, 72 sub-categories of products and 500 makers gathered together.
Third, the whole village operation mode
Sichuan Xu's Wisdom Culture Tourism Co., Ltd., a local leading enterprise under the Xujia Courtyard, and Chengdu Haitang Funong Agricultural Science and Technology Co., Ltd., a village collective company, held 35% and 65% shares respectively, and jointly established Chengdu Agricultural Village Scenic Area Management and Operation Co., Ltd.; Overall implementation of planning, packaging, marketing, investment promotion and operation.
In the whole process, villagers first have guaranteed rental income, and then participate in collective dividends. You can also participate in scenic spots to do services. According to Mr. Fan, honorary village head of Nongke Village, at first, we faced great challenges in attracting projects and funds. When we set up the transportation management company, the start-up capital was only 200,000 yuan, and even the inspection reception fee was very tight.
A year later, Nongke Village attracted more than 160 investment delegations, and successfully introduced more than a dozen characteristic theme formats of returning makers: art design, Chinese medicine soup, tea ceremony meditation, Chinese culture and creation, and parent-child paradise. Drive four groups of indigenous villagers to return to their hometowns to start businesses and upgrade their files, with a total investment of over 100 million yuan.
Xiapuzheng Village of Gao Qiao Street is located in the northeast of Gao Qiao Street. There are 393 households in the village, 1265 villagers. Xiapuzheng Village has been making rice noodles for 100 years. Rice noodles are smooth and fragrant, and the sales volume accounts for more than 60% of Taizhou rice noodle market. The rice flour industry in Xiapuzheng Village is dominated by low-level, small-scale and scattered processing workshops, with low overall processing level, backward production equipment and technology, weak brand and quality benefits, and increasingly prominent environmental pollution problems.
In order to promote the transformation and upgrading of rice flour industry in Xiapuzheng Village, Gao Qiao Street, with the help of provincial collective economic development projects, through the integration of resources, Industry-University-Research and agriculture and tourism, a demonstration highland of characteristic agricultural and sideline products processing integrating production and processing, visiting experience and tertiary industry was built. According to the planning of one hall, one workshop, one park, one district and one hall (cultural auditorium, workshop, rice flour park, experience area and exhibition hall), the project will build a characteristic rice flour industrial park with an area of 1500 square meters, a production workshop 10, uniformly allocate rice flour processing equipment, build wastewater treatment facilities, completely prevent rice flour processing wastewater from entering the river, and protect the village environment.
After the successful completion of the park, more than ten rice flour processing workshops have settled in, and the rice flour industry has achieved large-scale and intensive development by enjoying the factory buildings, equipment and water and electricity. At the same time, by shaping the theme culture of rice noodles such as rice noodle production base, rice noodle culture exhibition hall and rice noodle culture festival, we will promote the deep integration of agriculture and tourism, develop rice noodle industry and drive the village-level collective economy to increase income.
With the further formation of rice noodle industry in Xiapuzheng Village, rice noodle culture festival and other activities attracted 6.5438+0.3 million tourists, increased economic benefits by 4 million yuan, and realized the development and revitalization of rice noodle industry and village-level collective economy.
Sangua Commune, located in Hefei Hechao Economic Development Zone, is about 50 kilometers away from the center of Hefei, with a radius of 150 kilometers and a radiation population of nearly 26 million. It is an important node of Hefei tourism development. The project was jointly built by Anhui Huaishang Group and Hechao Economic Development Zone, with a total investment of 300 million yuan in the early stage and completed in three years. The three villages of Sangua Commune have different orientations. Winter melon is a homestay village, watermelon is a gourmet village and pumpkin is an e-commerce village. Enterprises take money to the countryside, develop rural resources together with village collectives, help the village to do projects and sell products; Many opportunities have been created, and the accumulation of resources, funds and talents has made the present achievements.
Pumpkin e-commerce village is positioned as an e-commerce village, a large village of agricultural special products and an Internet demonstration village.
At present, e-commerce companies have their own official flagship store of Sangua Commune, official flagship store of Tmall, JD.COM and Oracle Bone Inscriptions. It also attracted the national alliance of minimally invasive and maker space, as well as a large number of cultural and creative bases, country bars and specialty stores.
More than four series 1000 of tea, hot springs, characteristic agricultural and sideline products and local cultural and creative products have been developed, and they have been recognized by the market through online and offline integrated sales, enriching the sales channels of rural products.
Winter melon folk village, the main industries are Bantang 6000-year-old history folk museum, ancient nest country site and handicraft workshop group.
Excavate and restore the 6,000-year-old farming folk culture in Chaohu area, and successively build the 6,000-year-old soup folk museum, a nest of impressions, and a traditional melon handicraft workshop.
Introduce rural tourism services such as inns, homestays, hot springs, tours, vacations, etc., and create a rural development model featuring the traditional farming folk culture experience of Bantang.
Watermelon food village, the main industries are 80 residential houses, 60 characteristic farmhouses and 10 warm-hearted inn.
Together with the classic hot spring brand Tangshan * * *, Tangshan Tourism Company was established. Through the village collective shareholding and equity participation, * * * developed the hot spring leisure hotel and expanded the way of village collective economy.
Sangua Commune adopts the development and construction mode of "enterprise+government", and Sangua Commune Investment and Development Co., Ltd. is established by the Management Committee of Hechao Economic Development Zone and Anhui Huaishang Group.
According to the three themes of "Winter Melon Folk Village", "Watermelon Gourmet Village" and "Pumpkin E-commerce Village", the production, development, online and offline transactions and logistics of modern agricultural special products are integrated to explore a road of "agriculture, countryside and farmers" in internet plus in the information age. The path of realization is cultural travel, agricultural travel and business travel.
Lv Wen is the core of Sangua Commune.
Sangua Commune has its own unique cultural resources, located in Bantang, a famous hot spring resort, one of the four Gu Quan in China.
Sangua Commune takes agricultural tourism as its main business and leads the construction and development of Sangua Commune.
In spring, Sangua Commune held the Rape Flower Festival, which successfully transformed farmers from traditional agriculture to tourism practitioners. Farmers sell rape nectar in flower fields, and some people sell rapeseed oil and rapeseed cakes.
In the past, the added value of these agricultural products planted by farmers was very low, but through a series of agricultural tourism transformation, the industrial structure was adjusted and the added value of agricultural products was greatly improved. For example, in the past, local watermelons sold for one yuan a catty, or even a few cents a catty. We had to find a way to get a car and pull it into the city before we could sell it. Through industrial adjustment, Sangua Commune held the Sangua Commune Watermelon Festival. Watermelon sells for three yuan a catty. When it is sold out, there is no need to sell it at all.
Business travel is the industrial support to consolidate the characteristic town of Sangua Commune.
Several summits have been held in Sangua: Rural E-commerce Summit, Agricultural Tourism Summit and beautiful countryside Construction Conference. There are more and more commercial activities in Sangua Commune, and its integration with tourism is getting deeper and deeper.
In industry, Sangua began to sort out four series of products from 20 15.
These four series of products are developed according to local culture, namely tea, spring, agricultural special series and cultural series. According to the four series, more than 200 products have been successfully developed. Taking tea as an example, half-soup black tea, half-soup green tea and half-soup baked tea were deeply developed. The technology of baking tea has long been lost. According to ancient records, this tea baking technology with a history of more than 2,000 years has been deeply restored.
Sangua Commune gives full play to the leading role of leading enterprises, takes cooperatives as a link, organically integrates farmers' breeding, production and processing, and e-commerce sales, and drives surrounding villagers to vigorously carry out contract farming and get rich quickly.
Focusing on farmers' professional cooperatives, standardization of agricultural products planting, processing and sales of agricultural products, etc. , the construction of standardized agricultural production base. Relying on the established agricultural professional cooperatives, it is responsible for the large-scale planting, breeding and processing of agricultural special products. Guide farmers or agricultural products processing enterprises to carry out primary processing of agricultural products according to standards.
In my opinion, all these villages are successful, and some of them are even called network celebrity villages, but it is difficult for you to completely replicate its success. I can only say that their success is not sudden, but a sudden outbreak after continuous accumulation. Rural development is not passive water, and all the success is the result of continuous infrastructure, development planning and market-oriented operation of local industries.