Two places are the best choice.

First, there are many office buildings in the company, and second, there are crowded places. Choosing a place with more office buildings can ensure the business at noon. Some restaurants in Hangzhou often have too many empty seats at noon and not enough seats at night. Old catering is very concerned about whether the business at noon can be done well. This can ensure the benign operation of the day. In the commercial and residential area in the west of Hangzhou, the business of big hotels is often bad, but some small restaurants with characteristics are doing well.

There are many channels for choosing a store. You can talk to the landlord through media advertisements, pre-store resale advertisements, or directly find a newly developed house. Another way is to contact the store directly after choosing the general location, no matter what the other party is doing now. Although this method is tired, it works well.

Step 2: product positioning

After selecting the facade, we will start the product positioning. Take opening a 300-square-meter hotel as an example.

A safer way is to follow the food trends in a city. Jinhua casserole, for example, was very popular three years ago. A casserole shop of more than 300 square meters can do business of 654.38+0 million a day. Gross profit can reach 50% and net profit 30%-35%. Since last year, the business of Hang Cheng Restaurant has been booming. Seeing this consumer market, some bosses specialize in local spicy dishes in Quzhou, Jiangshan and Longyou provinces. For example, there is a "Quzhou Hometown Cuisine" on Wen Hui Road, which caters to the tastes of many people who like spicy food and has its own local characteristics.

Step 3: Decorate

After determining the storefront and positioning, you can decorate it. The consumer demand of customers is rising, and the status of storefront environment in restaurants is becoming higher and higher. A good environment can sometimes be a key factor in the success or failure of opening a store. Three or four years ago, some big hotels in Hangzhou won in one fell swoop with cheap and luxurious environment. Since the end of last year, many small and medium-sized restaurants in Hangzhou have also begun to make a fuss about the environment.

What's the store environment like? It's not that the more you invest, the better. It is more about design. Sometimes designing a mud wall that reflects the positioning of Tujia cuisine with little money can attract customers. Since last year, some small restaurants with high grade and exquisite decoration have appeared in Hangzhou, and their business is doing well, largely because the environment is superior to others.

Decoration is a very complicated process. Restaurant decoration is different from ordinary family decoration, and it also involves professional issues such as environmental protection and fire protection. Please hire professionals during the decoration process. It's best to find a chef or someone with experience in restaurant management before the renovation begins. They can offer many suggestions.

Step 4: Recruit employees

Whether the restaurant is open well or not, talent is also a key link. The staff of the small restaurant is divided into two parts, one is the chef and the other is the waiter, who are responsible for kitchen production and front office service respectively.

In a 300-square-meter restaurant, the number of staff in the kitchen depends on the number of dishes. Generally, a dozen people can do it, including cooking, cutting vegetables (side dishes), serving dishes (chores) and washing vegetables. But some kitchens use 30 people, such as a China hotel in Zhongshan Road. Because of the high-end positioning, the variety of dishes ranges from Chinese food to various west points, and the production requirements are also very high. The number of people naturally needs to increase exponentially, but here, the price of vegetables is 60% to 70% higher than that of ordinary restaurants.

Step 5: Customize the equipment.

Kitchen equipment includes three kinds of items in the kitchen: electrical appliances (mainly refrigerators), cookers and objective tables. Senior chefs recommend buying places: Hangzhou Ceramic Market and Tao Qiu Road Store.

Small items mainly refer to hardware: stainless steel bowls and basins, chopping boards, spatulas, etc. The place of purchase is in ceramic market and specialty store. If you want to find a cheaper place, you can go to hangzhou east railway station Commodity Market, Yiwu Commodity Market or Yongkang Hardware Market. As long as the counter-offer is in place, the prices of goods in these places can be cheaper by more than one third.

Tableware for customers: you can go to the ceramic market or specialty store. If the restaurant has a high positioning and is good at characteristics, you can customize the dishes and chopsticks that meet the characteristics. If it is a stall-style small restaurant, in order to save the upfront investment as much as possible, some people will buy second-hand goods. Some big hotels often change their bowls and chopsticks. These changed bowls and chopsticks were taken to some small restaurants, and the goods looked good. Some shopkeepers will contact these hotels in advance and can buy them at a very low price.