The answer is that many people are "sure" that this business really exists, and that is "Xinhui Chenpi"!
To talk about the profit of dried tangerine peel, we must start with "Xinhui Citrus".
Every year in Xinhui citrus picking season, many consumers will go to Xinhui to buy and pick oranges, and local people will habitually go to the market to buy some locally made Xinhui oranges and peel dried oranges themselves.
From the end of September to the beginning of 10 every year, Xinhui oranges, large and small, can be seen everywhere in major vegetable markets in Jiangmen city. Recently, however, a friend of Xinhui told Lao Li that the price of Xinhui oranges in a fruit shop in a market in Xinhui was very low (2 yuan -3 yuan/kg), and he wondered whether the merchants were confusing the real ones.
Lao Li will do a simple calculation today.
Xinhui citrus production area is basically a traditional production area around Xinhui "Huicheng Town", and the price of raw citrus has not fluctuated greatly over the years. However, the lowest price for picking citrus by yourself in a citrus farm needs to be at least above 3 yuan (starting from 100 kg, that is, the price of "one load"), and some remote Xinhui towns also need 2 yuan (let's not talk about Xinhui's traditional producing areas or new producing areas here, let's talk about citrus in other places first).
Then, what is the purchase price of these Xinhui oranges, which sell 2 kg at the fruit stand to 3 yuan, from the perspective of transportation and channel sales costs?
Generally speaking, citrus fruits from the producing areas will first flow to a group of buyers from the fruit farmers, and then be transported to the fruit wholesale market where the second batch is located, and then resold to the fruit shops for retail, so that the cost of each link will increase by 30% (Lao Li also calculated conservatively through hearsay), so 1 yuan/kg needs at least 2 yuan/kg from the fruit farmers to the fruit wholesale market.
Of course, the fewer circulation channels, the lower the cost of getting goods at the terminal.
Take Xinhui citrus as an example. Generally, the minimum purchase price of Xinhui local fruit merchants in Xinhui Citrus Farm is 2-3 yuan/kg, so it is reasonable to set the profit rate around 5 yuan/kg. If it is around Xinhui city, it is even more impossible to estimate the price. For this reason, if the retail price in the market is lower than that in 5 yuan, consumers should be more careful to identify whether they are "Xinhui Citrus".
As far as the local Xinhui orange market is concerned, Xinhui oranges in the surrounding traditional producing areas are basically not sold in the offline market. First, the price is relatively transparent, and new people can easily buy it at the citrus farm on the spot. Second, the price was suppressed by oranges from other places. Therefore, Xinhui oranges sold in the offline market are mainly in Xinhui area and relatively remote producing areas.
Pharmacopoeia defines dried tangerine peel as the dried and mature skin of Rutaceae citrus and its cultivated varieties.
This definition of dried tangerine peel actually increases the source of raw materials of dried tangerine peel and makes its supply more relaxed. In other words, dried tangerine peel is the added value of citrus seeds and a low-priced commodity in a broad sense. Therefore, in a market sense, the logic of "low price" of dried tangerine peel is also the reason why we throw it away after eating fresh fruit and will not collect it and dry it to make dried tangerine peel.
Lao Li once visited a dried tangerine peel businessman. The ex-factory price of dried tangerine peel silk, the main raw material of dried tangerine peel, is about one catty in 3 yuan. In fact, we don't want to say that neither you nor I are willing to collect citrus peels in our daily lives, and even the cannery, the largest supplier of citrus peels, is unwilling to peel them. After all, peeling requires a lot of labor.
Lao Li met a Zhejiang boss Zhou on an e-commerce wholesale platform. Due to the epidemic, the business of his own cannery is bleak this year. In addition, last year, 100 tons of peel (dried tangerine peel) was not easy to sell, and this year he dared not buy fresh fruit peel for processing.
The well-known tree species of dried tangerine peel are in other producing areas in China (Guangxi, Yunnan, etc.). ), many trees have been grafted into oranges, tangerines and so on. The economic price is high, or no one cares about it for several years. Let it develop, even if the fruit is small, no one picks it.
This year, because of the epidemic, the price of dried tangerine peel is higher than that of the same period in history. Whether it is used as medicine, food or oil, the consumption of dried tangerine peel is huge. However, because many canneries are unable to increase the output of dried tangerine peel at a loss, the economic ability of small processors is still limited, and growers have grafted other varieties, so it is difficult to make up their minds to make oranges.
There are many producing areas of oranges in China, but the lack of resources can still guarantee the basic quantity. According to China's incomplete statistics, there are about 40 million tons of fresh oranges every year, and there is no shortage of sources of dried tangerine peel.
According to industry sources, the price of dried tangerine peel mainly depends on the year and place of origin, so some unscrupulous merchants mainly start from the place of origin and year, such as using an ordinary dried tangerine peel such as "Sichuan dried tangerine peel", which looks like Xinhui dried tangerine peel through aging and certain chemical treatment. For another example, use the real "new skin" of Xinhui Chenpi to make it old through certain methods.
Whether this fake dried tangerine peel still has collection value, consumers will lose money once they buy it. If consumers eat it after buying it, it will be very harmful to their health.
At present, Lao Li knows less and less about the real Xinhui dried tangerine peel, because dried tangerine peel is dried every year to prevent mildew and moth-eaten, so there are not many Xinhui dried tangerine peel with real high age, but when walking in the market, tangerine peel marked with the words "Xinhui" can be seen everywhere.
Or let's put it this way, most of these dried tangerines marked "Xinhui Dried Tangerine Peel" actually come from a catty of dried tangerines in the above-mentioned 3 yuan Cannery. After artificial humidification, heating and even dyeing, plus the "Xinhui landmark", one kilogram of pericarp in 3 yuan has become a century-old Xinhui tangerine peel, which has jumped from 3 yuan/kg to 300 yuan/kg without any regulatory constraints. If you don't do this business, you can't have a conscience.
Lao Li also learned from a reader of the US Food and Drug Administration in a certain city that at present, the relevant policies and regulations in China have no specific regulatory provisions on the year and price of dried tangerine peel, while the food and drug departments mainly supervise pharmaceutical production enterprises, and qualified production enterprises make their own dried tangerine peel, year and shelf life.
At the same time, there is no pricing guidance for "dried tangerine peel" in the market at present, and there are no specific regulatory measures by local price bureaus.
Lao Li suggested that when consumers buy dried tangerine peel, they should shop around like buying vegetables in the market and judge for themselves the authenticity of the dried tangerine peel to be purchased and whether the year is true.
In this regard, Lao Li suggested that if you feel that the price of dried tangerine peel you want to buy is too high and you can't judge the authenticity of the year, you can buy more, compare it, and then choose the right product.
Searching for dried tangerine peel from shopping websites has many functions, including the previously known functions of dried tangerine peel, and some modern diseases such as long-term computer use and staying up late.
In fact, whether in Tik Tok or WeChat official account, we often see some large-scale soft articles about "keeping healthy with dried tangerine peel", and many people around Lao Li will be affected, especially some elderly aunts and grandmothers, who are increasingly pursuing dried tangerine peel.
There are also some friends who live in the north, especially because of the smog and smoking in the city. Now more people have sub-health symptoms in the "respiratory tract". Chenpi is just for these symptoms. Coupled with the impact of human epidemic this year, more and more people are pursuing health preservation.
There are many kinds of dried tangerine peel, but there is one biggest difference. Except Xinhui Chenpi produced by Guangdong News Agency, all other Chenpi are generally called ordinary Chenpi.
In terms of retail price, the retail price of "Xinhui Chenpi" and ordinary Chenpi is even different. In the market, a Jin of Xinhui Chenpi is only 1 year old, and the retail price is around 200 yuan.
In order to understand the market price of dried tangerine peel, Lao Li visited Lao Huang, who has been engaged in the monopoly and wholesale of Guangdong medicinal materials for many years in Yide Road, Guangzhou. Lao Huang said that before 2008, the retail price of Xinhui Chenpi was only a little higher than that of ordinary Chenpi, and the retail price per catty was around 30 to 50 yuan. However, after 2008, the inexplicable price increase was that Xinhui Chenpi was selected as an authentic medicinal material in the "National Geographical Indication Trademark" in 2008.
Say that finish, Lao Huang took out a glass-sealed jar from the shelf behind him, opened it and took out two pieces of dried tangerine peel and said. From the appearance, the two pieces of dried tangerine peel taken by Lao Huang are dark red in color, hard to touch and have the taste of old herbs.
Lao Huang said that he just called it a five-year-old authentic "Xinhui Chenpi", and the price in their store was 880 Jin Yuan. Because he went to Xinhui citrus farm to pick it himself, the supply was guaranteed and there was not much left.
Lao Li tasted it carefully for a long time, and it really tasted the same as Lao Li's own 5-year-old skin.
Lao Huang also said: "Almost no one has bought my own Xinhui Chenpi. I mostly eat by myself or give my friends two pieces a day. People who come here to buy wholesale products basically want foreign skins. Because they are cheap, we also call them Xinhui Chenpi, saying that they are wet warehouse skins. Just buy them and dry them. We usually bid for ten or fifteen years, and the price ranges from one hundred yuan to two hundred yuan. "
As he spoke, Lao Huang took out some black dried oranges from this pile of "fifteen-year skins" and let me smell them, saying, "It tastes good, too. Most people haven't eaten the real Xinhui dried tangerine peel and don't know what it tastes like, so it doesn't matter if it's true or false. Anyway, people's impression is that Xinhui Chenpi is a peel and should be' cheap and good'. "
Then Lao Li asked Lao Huang: Since we know that this is a fake Xinhui peel, why should we label it "Xinhui Chenpi" for sale? Don't you know the fakes and sell them?
Lao Huang patted Lao Li on the shoulder and said, "Lao Li, you are still a newcomer!" My new owner, the local big brand Chenpi XX Pavilion, aren't those guys doing the same thing as my old Huang? If there is no other foreign skin to support the market, do you think the new skin can really have today's fame? "
Lao Li listened to Lao Huang's "lesson" and went back to think about it all night. I think what he said is very reasonable. After all, Xinhui is such an acre of land. If the people all over the country want to eat "Xinhui Chenpi", it seems that there is really not much way to go except counterfeiting.
Therefore, Lao Li has to thank those brands that have been struggling in the front line and constantly improving the anti-counterfeiting technology of Xinhui Chenpi!