1. To attract people to set suspense from the first sentence of the copy, it is necessary to have a strong attraction and let customers have the desire to continue reading. Only in this way can they get the continuous attention of customers. Therefore, it is very important to write the first sentence or the first paragraph. Curiosity is the source of human desire to explore, and setting enough suspense at the beginning of the copy is a clever pen to attract attention. Therefore, the first sentence at the beginning must bury the seeds of curiosity in the hearts of users. 2. The characteristics of concise and accurate copywriting promotion are-concise, accurate and grounded. Concise-don't write too much and don't be too verbose, try to be concise and clear. Accuracy-Who are our target customers and what are their characteristics and needs? Be sure to get it right, otherwise it will be difficult to arouse the interest of customers. Grounding gas-the text of the copy should be friendly, so that readers can easily understand the content of the copy. 3. Digging demand, red envelope preheating Before writing a copy, we need to dig the needs of the target customers first. Only by understanding the needs of customers can we prescribe the right medicine, propose solutions, arouse each other's * * *, and finally bring about the desire to buy. This is to attract from the perspective of * * *, and then give a solution. As soon as such a copy is issued, it immediately hits the customer's heart, and it will invisibly become interested in your product, thus generating the impulse to consume. At the beginning, you can attract customers with red envelopes first, and then release the promotion copy content. This will have a better effect!