1, how many aunts and grandmothers have been influenced by the health programs in Liaotai, and these aunts and grandmothers are the main force in your target consumer groups. And now everyone is very cautious about colored things. How many "colored" foods have been reported since the Sudan Red Incident? Even if your colorful tofu is environmentally friendly, everyone's vigilance has been mobilized.

2. At present, the most popular concepts are pollution-free, organic and green, emphasizing the original flavor, and what is "red, yellow, green, white and black". The problem you face is to change traditional ideas. Can you keep up with your advertisement for colorful tofu? Do you know how hard it is to change your mind? I think you are also a franchisee. They don't advertise, you will die as soon as you join.

The real market is restaurants and big shops. Even if you buy your colorful tofu, tell the diners that it is deeply processed in their store and can't be said to be imported from outside. For your tofu, the restaurant has to develop new dishes and promote new dishes. Sell well and make money without showing your face. You will never be a household name, and no diners will know that you sell colored tofu.

Finally, I want to say that your tofu is pollution-free, pigment-free, and preservative-free, and uses the color of the beans themselves. Even if you adopt everything I said above, you still have a fly in the ointment. No publicity, no advertising. But you must join, you must rent a house, and you must invest time and money.

These are all my suggestions for reference only.